Obtén la oferta

Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 1 millón de títulos
  • Títulos exclusivos + Storytel Originals
  • Precio regular: CLP 7,990 al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Cover for Smash The Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation
Suscríbete ahora

Smash The Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation

Suscríbete ahora
Duración
5 h 28 m
Idioma
Inglés
Formato
Categoría

Economía y negocios

Your Sales Funnel Has a Fatal Flaw

The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm?

From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur.

© 2022 Greenleaf Book Group (Audiolibro): 9781733478199

Fecha de lanzamiento

Audiolibro: 29 de marzo de 2022

Etiquetas

Otros también disfrutaron...

  1. Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies
    Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies Paul Cuatrecasas
  2. Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things
    Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things Ken Wilcox
  3. Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence
    Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence Rich Horwath
  4. Business Model Shifts: Six Ways to Create New Value For Customers
    Business Model Shifts: Six Ways to Create New Value For Customers Patrick van der Pijl
  5. Problem Hunting: The Tech Startup Textbook
    Problem Hunting: The Tech Startup Textbook Brian Long
  6. Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring
    Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring Jon Stross
  7. The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark
    The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark Alex Brueckmann
  8. Leading Lean: Ensuring Success and Developing a Framework for Leadership
    Leading Lean: Ensuring Success and Developing a Framework for Leadership Jean Dahl
  9. Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results
    Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results B. Keith Simerson
  10. Fit to Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy
    Fit to Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy Michael Beer
  11. Growing Influence: A Story of How to Lead with Character, Expertise, and Impact
    Growing Influence: A Story of How to Lead with Character, Expertise, and Impact Ron Price
  12. The Lean Enterprise: How Corporations Can Innovate Like Startups
    The Lean Enterprise: How Corporations Can Innovate Like Startups Obie Fernandez
  13. Virtual Training: The Art of Conducting Powerful Virtual Training that Engages Learners and Makes Knowledge Stick
    Virtual Training: The Art of Conducting Powerful Virtual Training that Engages Learners and Makes Knowledge Stick Jeb Blount
  14. Smart Growth: How to Grow Your People to Grow Your Company
    Smart Growth: How to Grow Your People to Grow Your Company Whitney Johnson
  15. The Digital Experience Company: Winning in the Digital Economy with Experience Insights
    The Digital Experience Company: Winning in the Digital Economy with Experience Insights Alfonso de la Nuez
  16. Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power
    Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power Michael C. Mankins
  17. Value-Based Fees: How to Charge What You're Worth and Get What You Charge (3rd Edition)
    Value-Based Fees: How to Charge What You're Worth and Get What You Charge (3rd Edition) Alan Weiss
  18. The Leadership Challenge, 7th Edition: How to Make Extraordinary Things Happen in Organizations
    The Leadership Challenge, 7th Edition: How to Make Extraordinary Things Happen in Organizations Barry Z. Posner
  19. Ace It!: How Sales Champions Win New Business
    Ace It!: How Sales Champions Win New Business Bernie Weiss
  20. Winning Well: A Manager's Guide to Getting Results---Without Losing Your Soul
    Winning Well: A Manager's Guide to Getting Results---Without Losing Your Soul Karin Hurt
  21. Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness
    Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness Elaine Pofeldt
  22. The Modern Trusted Advisor: Best Practices for High Value Executive Consultation
    The Modern Trusted Advisor: Best Practices for High Value Executive Consultation Alan Weiss
  23. Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization
    Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization Scott D. Anthony
  24. Founder vs Investor: The Honest Truth About Venture Capital from Startup to IPO
    Founder vs Investor: The Honest Truth About Venture Capital from Startup to IPO Elizabeth Joy Zalman
  25. Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work
    Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work Nick Sonnenberg
  26. Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
    Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Chris K. Hummel
  27. Lift: Fostering the Leader in You Amid Revolutionary Global Change
    Lift: Fostering the Leader in You Amid Revolutionary Global Change Faisal Hoque, Jeff Wuorio
  28. Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
    Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Christoph Senn
  29. Power to the Middle: Why Managers Hold the Keys to the Future of Work
    Power to the Middle: Why Managers Hold the Keys to the Future of Work Bill Schaninger
  30. Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth
    Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth Patrick Thean
  31. Punch The Elephant : How To Sell Anything To Anyone And Overcome Any Objection... Even If You're Bad At Sales (The Shortcut Series)
    Punch The Elephant : How To Sell Anything To Anyone And Overcome Any Objection... Even If You're Bad At Sales (The Shortcut Series) Mike Koenigs
  32. Beyond the Startup: Sparking Operational Innovations for Global Growth
    Beyond the Startup: Sparking Operational Innovations for Global Growth Ralf Specht
  33. Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI
    Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI H. James Wilson
  34. Mental Models In A Nutshell: Practical Thinking Frameworks To Amplify Your Decision Making And Simplify Your Life
    Mental Models In A Nutshell: Practical Thinking Frameworks To Amplify Your Decision Making And Simplify Your Life Thinknetic
  35. Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
    Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Christina Del Villar
  36. Raising the Digital Bar: Generate New Customers Every Day with Affordable Digital Marketing Strategies that WORK!
    Raising the Digital Bar: Generate New Customers Every Day with Affordable Digital Marketing Strategies that WORK! David Ronald Esau
  37. ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success
    ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success Melissa Daimler
  38. Decoding the New Consumer Mind: How and Why We Shop and Buy
    Decoding the New Consumer Mind: How and Why We Shop and Buy Kit Yarrow
  39. Building Better Organizations: How to Fuel Growth and Lead in a Digital Era
    Building Better Organizations: How to Fuel Growth and Lead in a Digital Era Claudy Jules
  40. Hyperformance: Using Competitive Intelligence for Better Strategy and Execution
    Hyperformance: Using Competitive Intelligence for Better Strategy and Execution T. J. Waters
  41. The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth
    The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth Tom Burton
  42. Trajectory: Startup: Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them
    Trajectory: Startup: Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them Dave Parker
  43. Story 10X: Turn the Impossible Into the Inevitable
    Story 10X: Turn the Impossible Into the Inevitable Michael Margolis
  44. Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition
    Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition Ash Maurya
  45. Complete AI Training for people who work in Marketing: Future-Proof Your Skills; Save a Wealth of Time; Secure Your Job; Maximize Your Income.
    Complete AI Training for people who work in Marketing: Future-Proof Your Skills; Save a Wealth of Time; Secure Your Job; Maximize Your Income. Jeroen Erne
  46. Winning the Long Game: How Strategic Leaders Shape the Future
    Winning the Long Game: How Strategic Leaders Shape the Future Steve Krupp
  47. The Fundable Startup: How Disruptive Companies Attract Capital
    The Fundable Startup: How Disruptive Companies Attract Capital Fred M. Haney PhD
  48. The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program
    The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program Fouad Benyoub
  49. Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck
    Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck Mark S. Babbitt
  50. Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur
    Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur Brad Feld
  51. Executive Presence 2.0: Leadership in an Age of Inclusion
    Executive Presence 2.0: Leadership in an Age of Inclusion Sylvia Ann Hewlett
  52. The Embedded Entrepreneur: How to Build an Audience-Driven Business
    The Embedded Entrepreneur: How to Build an Audience-Driven Business Arvid Kahl
  53. Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn
    Selling through Tough Times: Grow Your Profits and Mental Resilience through any Downturn Paul Reilly
  54. HBR Daily Leader: Everyday Wisdom for Exceptional Leadership
    HBR Daily Leader: Everyday Wisdom for Exceptional Leadership Harvard Business Review
  55. Credibility: How Leaders Gain and Lose It, Why People Demand It
    Credibility: How Leaders Gain and Lose It, Why People Demand It Barry Z. Posner
  56. The Live Enterprise: Create a Continuously Evolving and Learning Organization
    The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh
  57. The Product Momentum Gap: Bringing together product strategy and customer value
    The Product Momentum Gap: Bringing together product strategy and customer value Dave Martin
  58. First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World
    First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
  59. Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service and Close the Sale: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
    Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service and Close the Sale: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale Alain-Dominique Perrin
  60. Your invisible Network
    Your invisible Network Michael Urtuzuástegu Melcher
  61. Talent Wins: The New Playbook for Putting People First
    Talent Wins: The New Playbook for Putting People First Ram Charan
  62. The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms
    The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Casey Stanton
  63. Slide:ology: The Art and Science of Creating Great Presentations
    Slide:ology: The Art and Science of Creating Great Presentations Nancy Duarte
  64. The Synergy Solution: How Companies Win the Mergers and Acquisitions Game
    The Synergy Solution: How Companies Win the Mergers and Acquisitions Game Jeff Weirens
  65. Bridging Differences for Better Mentoring: Lean Forward, Learn, Leverage
    Bridging Differences for Better Mentoring: Lean Forward, Learn, Leverage Lisa Z. Fain
  66. Corporate Explorer: How Corporations Beat Startups at the Innovation Game
    Corporate Explorer: How Corporations Beat Startups at the Innovation Game Andrew Binns
  67. The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence
    The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence Daniel Harkavy
  68. It's Not Always Right to Be Right: And Other Hard-won Leadership Lessons
    It's Not Always Right to Be Right: And Other Hard-won Leadership Lessons Hamish Thomson
  69. Decision Leadership: Empowering Others to Make Better Choices
    Decision Leadership: Empowering Others to Make Better Choices Max H. Bazerman
  70. Startup Myths and Models: What You Won't Learn in Business School
    Startup Myths and Models: What You Won't Learn in Business School Rizwan Virk
  71. Leading Growth: The Proven Formula for Consistently Increasing Revenue, 1st Edition
    Leading Growth: The Proven Formula for Consistently Increasing Revenue, 1st Edition Anthony Iannarino
  72. Startup Success: Funding the Early Stages of Your Venture
    Startup Success: Funding the Early Stages of Your Venture Gordon Daugherty
  73. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together
    Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  74. Startups & Venture Deals For Beginners: Step-By-Step Guide: How To Invest In Startup Businesses And Become A Successful Angel Investor
    Startups & Venture Deals For Beginners: Step-By-Step Guide: How To Invest In Startup Businesses And Become A Successful Angel Investor Will Weiser
  75. Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t.
    Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Joe Macleod
  76. No Degree Required: Network Marketing the Ivy League Way
    No Degree Required: Network Marketing the Ivy League Way Amy Powers
  77. SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development
    SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Ariel Feder
  78. What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential
    What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential Robert S. Kaplan
  79. What You Really Need to Lead: The Power of Thinking and Acting Like an Owner
    What You Really Need to Lead: The Power of Thinking and Acting Like an Owner Robert S. Kaplan
  80. The Four Lenses of Innovation: A Power Tool for Creative Thinking
    The Four Lenses of Innovation: A Power Tool for Creative Thinking Rowan Gibson
  81. Burn Ladders. Build Bridges.: Pursuing Work with Meaning + Purpose
    Burn Ladders. Build Bridges.: Pursuing Work with Meaning + Purpose Alan Patterson
  82. How the Future Works: Leading Flexible Teams To Do the Best Work of Their Lives
    How the Future Works: Leading Flexible Teams To Do the Best Work of Their Lives Brian Elliott
  83. Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
    Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century Matt LeMay
  84. The Leap to Leader: How Ambitious Managers Make the Jump to Leadership
    The Leap to Leader: How Ambitious Managers Make the Jump to Leadership Adam Bryant
  85. Great Business Teams: Cracking the Code for Standout Performance
    Great Business Teams: Cracking the Code for Standout Performance Howard M. Guttman
  86. Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage
    Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage Mark Miller
  87. Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know
    Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know Alejandro Cremades

Empieza por aquí

Ver todos los títulos
  1. Harry Potter y la piedra filosofal
    Harry Potter y la piedra filosofal J.K. Rowling
    4.8
  2. Por si un día volvemos
    Por si un día volvemos María Dueñas
    4.6
  3. Harry Potter y la cámara secreta
    Harry Potter y la cámara secreta J.K. Rowling
    4.8
  4. Harry Potter y el prisionero de Azkaban
    Harry Potter y el prisionero de Azkaban J.K. Rowling
    4.9
  5. Los secretos de la mente millonaria
    Los secretos de la mente millonaria T. Harv Eker
    4.3
  6. Perras de reserva
    Perras de reserva Dahlia de la Cerda
    4.5
  7. Tiende tu cama y otros pequeños hábitos que cambiarán tu vida y el mundo
    Tiende tu cama y otros pequeños hábitos que cambiarán tu vida y el mundo William H. McRaven
    4.3
  8. Fabricación
    Fabricación Ricardo Raphael
    4.6
  9. El Cuervo: Sonido 3D
    El Cuervo: Sonido 3D Edgar Alan Poe
    4.3
  10. Harry Potter y la Orden del Fénix
    Harry Potter y la Orden del Fénix J.K. Rowling
    4.8
  11. Alas de sangre
    Alas de sangre Rebecca Yarros
    4.5
  12. Victoria: Premio Planeta 2024
    Victoria: Premio Planeta 2024 Paloma Sánchez-Garnica
    4.6
  13. En algún lugar del mar más azul
    En algún lugar del mar más azul TJ Klune
    4.4
  14. Alas de Ónix (Onyx Storm)
    Alas de Ónix (Onyx Storm) Rebecca Yarros
    4.1
  15. Harry Potter y el cáliz de fuego
    Harry Potter y el cáliz de fuego J.K. Rowling
    4.9

Prueba 14 días gratis

  • Más de 1 millón de títulos

  • Modo sin conexión

  • Kids Mode

  • Cancela en cualquier momento

¡Oferta de lanzamiento!
Hasta agotar existencias

Unlimited

Escucha y lee sin límites.

CLP 7990 /mes
Ahorra 59%

  • 1 cuenta

  • Acceso ilimitado

  • Escucha y lee los títulos que quieras

  • Modo sin conexión + Kids Mode

  • Cancela en cualquier momento

Pruébalo ahora
Compañía
Explorar
Enlaces importantes
Idioma y región

  • Español

  • Chile

  • app_store_button
  • google_play_button
Síguenos