Gayle Troberman: “There’s an endless number of stories brands have the right to tell”

Gayle Troberman: “There’s an endless number of stories brands have the right to tell”

0 Calificaciones
0
Episodio
11 of 112
Duración
40min
Idioma
Inglés
Formato
Categoría
Economía y negocios

This episode Bob puts iHeart’s own CMO Gayle Troberman in the hot seat! Learn how Gayle outfoxed a tiny marketing budget and got all of NYC talking about her 90s start-up; why she believes audio and Instagram are the “two giant green fields” every brand needs to be playing in; and how Microsoft’s reluctance to use the word advertising helped her become a pioneer of branded content.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.


Escucha y lee

Descubre un mundo infinito de historias

  • Lee y escucha todo lo que quieras
  • Más de 1 millón de títulos
  • Títulos exclusivos + Storytel Originals
  • Precio regular: CLP 7,990 al mes
  • Cancela cuando quieras
Suscríbete ahora
Copy of Device Banner Block 894x1036 3
Cover for Gayle Troberman: “There’s an endless number of stories brands have the right to tell”

Otros podcasts que te pueden gustar...