Olivier Francois: "You need to recognize the brand without seeing the product"

Olivier Francois: "You need to recognize the brand without seeing the product"

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10 of 112
Duración
43min
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Inglés
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Categoría
Economía y negocios

This week Bob interviews Olivier Francois, the legendary CMO of Fiat Chrysler. Learn why Eminem volunteered to put himself in Olivier’s commercial, how coming up with a soundtrack for every brand helps Olivier shape his vision, and why a little cultural ignorance has helped him push the boundaries of advertising. Plus, hear the surprising backstory behind that incredible tagline: “Imported from Detroit.”

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