Meeta is the founder of The Hard Copy, a resource for building a modern-day, digital-first, design-led brand. She has helped to create some of India’s biggest consumer and financial services brands, from Airtel to Kotak Bank, Bru Coffee to Vistara Airlines. She was one of two partners at Ray+Keshavan, a consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by BMC Software.

In this conversation Meeta talks about branding for startups and more:

Builders to Sellers mindset

Brand Building 1-0-1

Framing a brand statement

Why branding is essetial

Advice for building a category

Going about building a brand

Prioritising traget audience

Dynamics of being a challenger brand

Importance of personal branding

Evolution of the Indian Startup Ecosystem

Connect with Meeta

LinkedIn: https://www.linkedin.com/in/meetamalhotra/

Twitter: https://twitter.com/meetamalhotra

Connect with us:

Linkedin: https://www.linkedin.com/company/startup-operator​

Twitter: https://twitter.com/OperatorStartup​

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Erscheinungsdatum

Hörbuch: 27. April 2021