The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in BusinessRajagopal0
Innovative Business Projects: Breaking Complexities, Building Performance, Volume Two: Financials, New Insights, and Project SustainabilityRajagopal0
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing StrategiesRajagopal0
Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational PerformanceRajagopal0
Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and ManagementRajagopal0
Innovative Business Projects: Breaking Complexities, Building Performance, Volume One: Fundamentals and Project EnvironmentRajagopal0
Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern MarketingRajagopal0