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David Martin & Kipper McGee

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape.   Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Brandwidth On Demand

Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.

In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.

One Minute Martinizing - Future You (read here)

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Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow

📝 Show Notes 
Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.

Hosts: Kipper McGee & Dave Martin

Key Topics & Takeaways:

From radio research to storytelling: • Ramsey saw early that audio could be cinematic—destination content, not filler.
Discover the 3 Checkmarks Framework: • Every successful project needs it. Few actually use it. 
Shift in the industry: • 
“Great distribution now creates content — not the other way around.”Why ‘Blue Ocean’ ideas matter: • Find the unexplored frontier others ignore
Listener involvement 2.0: • Modern shows should borrow structure and prep from classics like 
Car Talk • —authentic ≠ unplanned.
Branded content done right: • Partnerships with sponsors or underwriters can add halo and trust, not clutter.
Final thought: • Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”

Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.
ONE MINUTE MARTINIZING: "Reverse"
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Links referenced in this episode:

brandwithondemand.commusicmaster.comradiocontentpro.comwondery.com

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visit: www.throwbacknation.com

👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone.

This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning in. As former PD of legendary stations like K101 San Francisco and Star 98.7 Los Angeles, Angela has shaped the sound—and careers—of some of the biggest names in radio including Ryan Seacrest and Carson Daly. Today, she helps talent and team find their authentic voices and create content that actually connects. Her mission: make great shows greater.
💡 What You’ll Hear: • Why “being different” doesn’t mean “being weird.”
 • The quickest way to kill cringe before you hit record.
 • Coaching tips to build confidence (without losing your edge).
 • What today’s execs 
really • look for in air talent — beyond ratigs.
 • The 
one thing • that separates authentic from awkward.

💥 Cringe-free content. Killer career advice. Angela doesn’t hold back.

Time-stamped Takeaways:

(01:55) Why “being different” is overrated—and what to aim for instead

(04:30) Understanding your purpose as a host helps you filter content and make decisions. 

 (06:49) It's crucial to embrace diversity within your team to create engaging conversations. 

 (08:41) Listener feedback can be valuable, but differentiate between constructive criticism and negativity. 

Links referenced in this episode:

ONE MINUTE MARTINIZING: Calendaring

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Truth Bombs from Angela Perelli’s Cringe-Killing Playbook

When audio pros want honest answers about growing their audience, they call Tom Webster.

In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.

Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.

He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.

This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.

If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.

🧠In This Episode:

 • How the 
Three Minute Rule • is changing audience credit in PPM markets
 • Why 
mobile diary options • could reshape smaller markets
 • Nielsen's partnership with Edison and why 
Share of Ear • data matters 
 • How AI is already being used in 
audio attribution and analysis • Why 
radio still dominates ad-supported audio • (yes, really—70% of it!)
 • What the industry can expect from the 
Nielsen One • project

One-Minute Martinizing (tap here)
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The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.

You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview!

We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he crafts his show, blending humor with the serious stuff, like current events and even politics — you know, the fun topics! Plus, we’ll get into the nitty-gritty of how to connect with audiences across different platforms, including his top-rated TV Show and best-selling books!

So, grab your earbuds, kick back, and let’s explore the art of being a one-of-a-kind voice in this crazy media landscape!

Check out Jimmy's

Radio show - FOX Across America with Jimmy FaillaPodcast - FOX Across America (on Demand) TV show - FOX News Saturday NightBooks • by Jimmy Failla 
 • -
A Life of Laughter and Love • ‎ 
-The Cancel Culture Dictionary • -
Follow That Car!: A Cabbie's Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom • 
Appearances

One Minute Martinizing - Company (read here)

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Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star

Want to secure YOUR career against the unknown? 

In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. 

Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. 

With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll.

Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast or podcast into a magnetic force field of engagement are nothing short of a masterclass in media evolution. And guess what? She’s here to ensure your voice isn’t just heard but felt.

Keen to bulletproof your position in the evolving media landscape? Valerie's latest tome, Beyond Powerful Radio, isn’t just a book; it’s your new best friend in the digital age—a blueprint for what comes next in the world of podcasting and broadcasting. Dive into her strategies, and you might just find your own voice growing beyond powerful.

Curious? maybe, just maybe, transform from media follower to industry leader, explore her business strategies here, and get your hands on the book that’s rewriting the rules here. Trust us, your media career will thank you.

One Minute Martinizing - Show Biz (read here)

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Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career

Join us as Sean Ross, the renowned writer and editor behind "Ross on Radio," explores the radio industry’s path to thriving in 2025.

Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. 

Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. 

Sean shares actionable insights for broadcasters to extend in-car listening, leverage video content, and reimagine the audience experience. With practical advice and global examples, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving radio landscape. Tune in to gain new perspectives on what it takes to thrive in 2025 and beyond. 

Sean's INTRIGUING observations and concepts you'll want to discuss with your team! 

The resurgence of mass-appeal formats like Top 40 and Country.Creative ways stations are fostering deeper local connections.Strategies for balancing traditional audio strengths with the rise of video and streaming platforms.The impact of AI on radio production and content creation.Spotlighting standout stations making waves in 2024 and 2025.

One Minute Martinizing - Timing (read here)

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Sean Ross-Radio's Most Intriguing Stations of 2025

This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio.

As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. 

Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival.

Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success.

He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. 

This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares.

Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world.

***This Time We’ll Learn:

[02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS! 

[05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever. 

[09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car. 

[14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant. 

[16:26] Why radio’s unmatched reach makes it a cornerstone of ad-supported audio. 

One Minute Martinizing Dave Martin explores WHAT's NEXT?

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Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves

Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format.

With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond.

 In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow.

 One Minute Martinizing by David Martin 

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Mentioned in this episode:

visit: www.throwbacknation.com

Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery

Bill Troy is a longtime radio vet who also works extensively in the online marketing world. After successful stints programming and managing radio brands, he founded TroyResearch, the first online market research firm for the broadcast industry. As they created a worldwide footprint, next came global consumer brands like Sony, Disney, Nestle and Enterprise.
 
Six years ago, Bill started a second company, Civilis Marketing, which helps companies build business relationships using today’s online marketing tools. This experience has led him to write a book that is challenging many ‘first generation” online marketers, including companies like Google.
 
His new book Clicksand reveals insights he’s uncovered, and today, Bill’s crusade is to help brands, including radio stations and hosts avoid or escape the ClickSand trap, so they can compete and WIN in our evolving mediascape. 
 
 Takeaways You Don’t Want to Miss
 
The ONE ‘old school’ mindset that’s holding radio back TODAY.
 
The FIRST thing Bill would check if programming a new station today.
 
ONE word that will redefine radio in the next few years.
 
The secret weapon that can up YOUR game while others overlook it.
 
Get a FREE chapter of Bill’s book Clicksand HERE.
 
More at www.brandwidthondemand.com

#058 - Avoiding the CLICKsand Trap: Bill Troy

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