20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

Guillaume Moubeche is the Founder of Lempire, a company he has bootstrapped in the most competitive market in technology and scaled to a staggering $30M in ARR. Guillaume has never raised primary funding for the business but sold $10M of secondary at a $150M valuation. Guillaume is also an angel investor and and best selling author. In Today’s Episode with Guillaume Moubeche: 1. How to Build a Sales Machine: •

What is the biggest mistake founders make when crafting their ideal customer profile? • •

What are Guillaume’s biggest lessons in scaling from $0-$1M in ARR? • •

Why are most founders afraid to sell? What can they do to overcome this? • •

What is the ultimate equation to success in sales? • 2. How to Build a Content Machine: •

How does Guillaume come up with ideas for new content? • •

How does he structure his content creation time? • •

How does Guillaume advise founders on which platform and content type they should focus on? What are the biggest mistakes they make? • •

How does Guillaume think about content repackaging and reposting? What have been some of the biggest lessons in how to get the max out of existing content? • 3. How to Build a Hiring Machine: •

Why does Guillaume think you should pay people well above market rate? What does it allow you to do as their employer? • •

Why does Guillaume think in 90% of times, more people equals more problems? • •

What have been Guillaume’s biggest hiring mistakes? What did he learn? • 4. Making $10M, Ironman and Family: •

How does Guillaume reflect on his own relationship to money? How has it changed post making $10M? • •

Why does Guillaume believe that endurance sports makes for better entrepreneurs? • •

When asked if all the sacrifices were worth it, how does Guillaume respond? What does his life not have yet that he would most like? •