Communications in change, for change!

To meet the expectations of tomorrow in today s digital, technocratic, polarized, metric-focused, and rapidly evolving business environment, leadership cannot act as it did yesterday. In an era of digitalization, we must embrace human-centered communication, as it is the prerequisite for driving progress and thriving in business.

Current leadership styles must change!

If we want to communicate effectively in an AI-driven and digitalized world, we must rebalance our mindsets to humanize the workplace and restore trust among leaders.

The current approach to communication must change!

Kind leadership is the key. Communicative leadership is an essential prerequisite. Knowing your business is the necessary foundation.

To make change happen, you must communicate in change for change!

The book you hold in your hand is about exactly that.

The author Stefan Lorentzson has been instrumental in many change-projects, leading several global teams in communications, marketing, public affairs and brand management. Born and raised in Småland, Sweden, he is a product of the small entrepreneurial spirit, but has worked his entire life in a global setting within international companies. He has lived eight years abroad. Five years in Brussels, Belgium, as the head of Volvo Group EU office, and three years in New York City, USA, as the head of Volvo Group North America Office. Today, he lives in France.

Stefan is the author of two books. "The EU paradox secret", about strategic opinion building/lobbying and "Handslag", a collection of his financial- and political chronicles, published in five regional newspapers. He is a frequent lecturer and speaker at universities and global companies.

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E-raamat: 10. oktoober 2025