Financial Confidence for Digital Agencies: A framework for building the business you’ve always wanted

Are you short-changing your digital agency with poor financial management?

If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency?

You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them.

Paul Barnes has been helping digital agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity.

“This book asks all the questions you need to consider as an agency owner” - Karen L Reyburn, CPA Owner of The Profitable Firm Ltd

Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK.

His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero’s Most Innovative Firm.

He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.

© 2025 Practical Inspiration Publishing (E-raamat): 9781788606417

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E-raamat: 27. jaanuar 2025