PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book.

Preview:

In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories….

Inside this companion to the book:

• Overview of the Book • Insights from the Book • Important People • Author's Style and Perspective • Intended Audience

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© 2020 Instaread (Audioraamat): 9781683787303

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Audioraamat: 5. veebruar 2020