How To Create An Idea That Spreads: Fueling Word-Of-Mouth Epidemics

HOW TO CREATE AN IDEA THAT SPREADS

FUELING WORD-OF-MOUTH EPIDEMICS

(MARKETING & BRANDING)

WRITTEN BY: OXFORD BUSINESS PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The End Of Old Marketing Rules

Introducing The Purple Cow – The Essence Of Remarkable

The Power Of Ideas That Spread

Targeting The "Sneezers": The Key To Viral Growth

Design As Marketing: Building Remarkability In

Embracing The Fringe: The Power Of Niches

The Courage To Be Different: Overcoming Fear

The Anti-Compromise Product: Extreme Attributes Win

Measuring The Cow: Iteration And Optimization

The Sneezer's Script: Crafting A Shareable Message

Solving Customer Problems: Selling What They're Already Buying

Learning From The "Cheaters": Companies That Break The Rules

Milking The Cow: Profiting From Remarkability

The Magic Cycle Of The Cow: Continuous Reinvention

Your Remarkable Journey: Personal And Professional Purple Cows

© 2025 Oxford Publishing (E-raamat): 6610001037482

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E-raamat: 27. august 2025