LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS

The History of Louis Vuitton and the Origin of Luxury Louis Vuitton is synonymous with luxury, elegance and status. Founded in 1854 by Louis Vuitton, the brand began as a small workshop in Paris specializing in creating travel bags. Vuitton's vision was clear: to offer products that combine functionality, durability and design. The brand's first major innovation was the introduction of flat suitcases, which were easier to stack and transport, in contrast to the rounded suitcases that were common at the time. The brand quickly gained a reputation among the European elite, including Empress Eugénie, wife of Napoleon III, who became one of Vuitton's first illustrious clients. Demand for its products grew exponentially, and Louis Vuitton began expanding its product line to include handbags, accessories, and later, clothing. However, with success came a challenge that persists to this day: counterfeiting. Louis Vuitton's popularity has made its creations a target for counterfeiters looking to capitalize on the brand's reputation. From the beginning, Louis Vuitton recognized the importance of protecting its brand and its designs, an obsession that has become an intrinsic part of the company's identity. Practical Example: Imagine a 19th century traveler about to embark on a long train journey. He chooses a Louis Vuitton bag not only for its functionality, but also for the status it confers. The suitcase is a symbol of his social status, and he knows that upon disembarking, his luggage will be immediately recognized as a luxury item. That's the power of the Louis Vuitton brand, a power the company has fought to protect since its inception.

© 2025 Max Editorial (E-raamat): 9781779749321

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E-raamat: 15. aprill 2025