The Empathy Map: Unlocking Deep Customer Understanding

THE EMPATHY MAP

UNLOCKING DEEP CUSTOMER UNDERSTANDING

(MARKETING & BRANDING)

WRITTEN BY: OXFORD BUSINESS PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Challenge Of Organization-Centric Thinking

Building Business Models On Customer Insights

Introducing The Empathy Map: A Simple Customer Profiler

Getting Started: Profiling Your Customer Segment

What Does She See? Exploring The Customer's Environment

What Does She Hear? Influences From The Customer's World

What Does She Think And Feel? Uncovering Inner Thoughts And Aspirations

What Does She Say And Do? Observing Public Attitudes And Behaviors

Understanding Customer Pain: Fears, Frustrations, And Obstacles

Discovering Customer Gain: Wants, Needs, And Measures Of Success

Empathy In Action: Understanding B2b Customers

From Empathy To Value Propositions: Solving Real Customer Problems

Empathy-Driven Ideation: Generating New Business Model Ideas

Visualizing And Storytelling Customer-Centric Models

Prototyping With Empathy: Testing Customer-Focused Solutions

© 2025 Oxford Publishing (E-raamat): 6610001041540

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E-raamat: 27. august 2025