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The Verge

Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.

Decoder with Nilay Patel

Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some of the biggest creators and influencers in the world.

So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that talent to build durable businesses, and what the machinations of being a top creator actually look like in practice.

Links: 

 The power brokers behind the $250B influencer economy | Wall Street Journal

 The Influencer Cliff | Carmen Vicente (TikTok)

 UTA Unveils Upscale Office for Creators | The Hollywood Reporter

 YouTube Stars Breach Hollywood’s Most Gilded Gate | New York Times

 CAA, TPG form holding company to acquire creator-led businesses | Variety

 How creator talent agencies are evolving into multi-platform operators | Digiday

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt; this episode was edited by Xander Adams. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Inside the big business of the creator economy, with Ali Berman and Raina Penchansky

We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France.

There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works.

Read the full interview transcript on The Verge.

Links: 

 The Influencer Cliff | Carmen Vicente (TikTok)

 The Wrong Promises | Publicis Groupe (YouTube)

 You can just tell the Instagram algorithm what you want now | The Verge

 How brands and creators are fighting for your attention and money | Decoder (2025)

 How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024)

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The CMO is a dying role, says Digitas' Amy Lanzi

It’s time for our annual Fourth of July grill episode here at Decoder, which is when we invite the CEOs of outdoor cooking companies onto the show to explain just how their businesses kind of look like every other business. And this is a very special edition. 

Today we’re talking to Roger Dahle, the CEO of Weber Blackstone, a full circle moment for Decoder. Roger was our first-ever grill CEO on the show back when he was the CEO of just Blackstone. Five years later, Roger now runs one of his biggest competitors, after Blackstone announced a merger with Weber in 2024. So we talked about that process, and how Roger is managing the integration of these two grilling giants. 

Links: 

 ﻿Weber and Blackstone to combine | The Verge

 How Blackstone became the darling of grill TikTok | Decoder (2021)

 How arson led to a culture reboot at Traeger, with CEO Jeremy Andrus | Decoder (2022)

 Big Green Egg CEO Dan Gertsacov on growing kamado cooking | Decoder (2024)

 How SharkNinja took over the home | Decoder (2025)

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt. This episode was edited by Eileen Felix. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

He changed outdoor cooking forever — then took over Weber

Hey everyone, Nilay here. You might remember I took a break from Decoder last year — we had a baby, so I took some leave. In my place, we had an excellent slate of guest hosts, and we’ve been working hard to bring you those episodes in full video since we launched our official Decoder YouTube channel.

So today, we’re featuring a really great interview conducted by my very good friend Joanna Stern, now the founder and CEO of New Things, and Ford CEO Jim Farley. Joanna pulled some exclusive news out of Jim at the time, including some telling quotes on Trump’s tariff policy, on Ford competing with Chinese EVs, and the company's stance on Apple CarPlay. 

Read the full interview transcript on The Verge. 

Links: 

 Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV | Decoder

 Joanna Stern is not a robot, but she lived with them | Decoder

 Ford's Jim Farley: 'I totally would’ve done it differently.’ | The Verge

 Ford pulls the plug on the all-electric F-150 Lightning pickup truck | NPR

 Inside the lab where Ford is trying to crack the code on cheap EVs | The Verge

 Ford is fighting against physics to build affordable EVs | The Verge

 Ford reveals breakthrough process for lower priced EVs | The Verge

 Ford CEO Jim Farley on building the electric F-150 | Decoder (2021)

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

The show is produced by Kate Cox and Nick Statt and edited by Ursa Wright. The video version of this episode was edited by Kabir Chopra. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Rewind: CEO Jim Farley on Ford's EV gamble

A lot has changed on the internet, in the creator landscape, and at Patreon itself since CEO Jack Conte was last on the show in 2021. AI and platform shifts have stolen creator content and decimated artists' reach and revenue streams, and Patreon has made some pretty existential changes to the way it works in response. 

Read the full interview transcript on The Verge.

Links: 

 My thoughts on AI | Patreon

 I tried to prove I’m not AI | Howtown

 Patreon: Apple’s 30% tax is the price of staying in the App Store | The Verge

 Welcome to hell, Elon (2022) | The Verge

 Reality is losing the deepfake war | Decoder

 Elon Musk is steamrolling Wall Street to become a trillionaire | Decoder

 Incorruptible | Simon & Schuster

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Can Patreon fight fire with social media fire?

My guest today is Hayden Field, senior AI reporter for The Verge. Often when Hayden comes on the show, it’s because something has gone wrong in the world of AI. Last weekend, that something was a pretty intense mix of Anthropic, the Trump administration, and Anthropic’s new AI model, Fable 5. 

Hayden actually just published a fantastic play-by-play on The Verge about how the Fable ban went down, and the scramble through the weekend from both sides to figure out what exactly happened and how it might get resolved. So I wanted her to come on and just walk me through the timeline and what it all means.

Read the ⁠full interview transcript on The Verge⁠.

Links: 

 Inside the fight over Claude Mythos 5 | ⁠The Verge⁠

 Anthropic cuts off Fable 5 and Mythos 5 access following government order | ⁠The Verge⁠

 Anthropic got hit by export rules nobody understands | ⁠The Verge⁠

 Anthropic’s safety superpower | ⁠Stratechery⁠

 "They screwed us": Personality clashes sent Anthropic's models offline | ⁠Axios⁠

 Anthropic’s call for AI nonproliferation | ⁠New York Times⁠

 Trump signs exec order to review AI models before release | ⁠The Verge⁠

 New Anthropic model finds security problems ‘in every major OS, browser’ | ⁠The Verge⁠

Subscribe to The Verge⁠ to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Who decides when AI is too dangerous?

Today, I’m talking with Slydio CEO Adam Bry, who runs the leading US maker of autonomous drones. We covered a lot in this conversation, including Skydio’s police and government work at a time when military use of AI is more controversial than ever and competing with Chinese drones against the backdrop of the Trump’s administration’s DJI ban.

There’s a lot in this one – maybe more than anything, it was refreshing to hear Adam talk about using AI to bring even more people to work at Skydio as the company expands. I also got to fly a drone, which ruled.

Read the full interview transcript on The Verge.

Links: 

 Flying a semi-autonomous industrial drone | Decoder

 Sorry kid, drones are for war now | The Verge

 The FCC’s foreign drone ban is here | The Verge

 Skydio is pivoting to enterprise — its consumer drones are dead | The Verge

 Skydio commits $3.5B to expand US manufacturing | Skydio

 A US drone maker tries to take back the country’s skies | Bloomberg

 DEA looks to add Skydio, Parrot drones to its arsenal | FedScoop

 The future of border security isn’t at the border at all | The Verge

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Skydio CEO argues more drones will make us safer

Hey! Nilay here. It’s conference season, so I’m traveling across the country and around the world a lot more than usual. Stay tuned for some very special Decoder episodes we have coming up soon, starting on Monday. 

In the meantime, I wanted to share a conversation between my friend Peter Kafka and Condé Nast CEO Roger Lynch on the excellent Channels podcast. Lynch says he’s told his teams to assume that traffic will be zero from now on — that’s what I’ve been calling Google Zero. Roger also shares his thoughts on AI, the growing influence of the creator economy, and more.

Links: 

 Channels with Peter Kafka | Apple Podcasts

 Condé Nast CEO: Plan As If Search Traffic Will Be Zero | Search Engine Journal

 Sundar Pichai on AI, the future of search, and what’s happening to the web | Decoder

 Google Zero is here — now what? | Decoder

 Google admits the open web is in ‘rapid decline’ | The Verge

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Condé Nast CEO Roger Lynch on AI, the Met Gala & his secret succession plan

Today I’m talking with Mustafa Suleyman, the CEO of Microsoft AI. This is a real burner of an episode. We covered everything from his approach to training new models to his criticisms of Anthropic talking about Claude as though it is conscious. 

Of course, we also talked about Microsoft’s relationship with OpenAI, how Mustafa is thinking about all the negative polling and political pushback around AI right now, and whether any of the consumer products are good enough to overcome it. Like I said, it’s a burner.

Read the full interview transcript on The Verge.

Links: 

 Microsoft and OpenAI broke up — now they’re ready to fight | The Verge

 Microsoft Build 2026: The 7 biggest announcements | The Verge

 Microsoft’s first advanced reasoning AI is here | The Verge

 Microsoft’s new ‘superintelligence’ game plan is all about business | The Verge

 Here’s how the new Microsoft and OpenAI deal breaks down | The Verge

 Microsoft AI chief says 18 months until white-collar tasks automated by AI | FT

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Microsoft AI chief thinks superintelligence is near, but won't take your job

My guest today is Ryan Mac, a technology reporter at The New York Times and co-author of the excellent book Character Limit: How Elon Musk Destroyed Twitter, which came out in 2024. I wanted to have Ryan on today because we’re on the cusp of the SpaceX IPO, which promises to be one of the most consequential public offerings in history for a variety of reasons. 

Its biggest-ever size, of course, at nearly $2 trillion dollars. But also because all kinds of rules that keep our markets fair are being bent, if not outright broken, along the way. And, also because buried somewhere inside SpaceX is X, the social platform formerly known as Twitter, which Musk purchased in 2022.

Read the full interview transcript on The Verge.

Links: 

 Welcome to hell, Elon | The Verge

 The SpaceX IPO is great for Elon Musk and terrible for you | The Verge

 In SpaceX’s IPO, Elon Musk is the risk factor | The Verge

 For Wall Street, the only thing worse than SpaceX flopping is missing out | NYT

 How SpaceX Is structured to favor Elon Musk | NYT

 As the SpaceX hype machine steamrolls ahead, Wall Street jumps aboard | NYT

 The SpaceX IPO Reveals What Really Happened to Twitter | NY Mag

Subscribe to The Verge to access the ad-free version of Decoder!

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane. 

The Decoder music is by Breakmaster Cylinder.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Elon Musk is steamrolling Wall Street to become a trillionaire

Matt Mullenweg, the co-founder of WordPress, talks with Recode's Kara Swisher about how the blogging platform has evolved in the 13 years since it launched, powering a huge number of websites that included AllThingsD and an earlier version of Recode.net. Mullenweg also talks about WordPress' recent acquisition of a mobile journalism startup, the Atavist; how he manages 750 employees without an official corporate office; and why "every tech company should have an editorial team."
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Recode Decode: WordPress co-founder Matt Mullenweg

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