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CoinDesk

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

Gen C

Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agents and stablecoins are powering the next, decentralized wave of technological innovation.

Drawing on lessons from the early internet, Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, explains why credible neutrality is vital to prevent the centralization of Web2 and emphasizes the urgent need for digital provenance in the age of synthetic media. He details how the convergence of AI agents and stablecoins creates instant liquidity and accelerates enterprise value, urging the industry to think bigger for the next generation.

- Links mentioned from the podcast: 

 
⁠Yorke's Twitter 

 
Microsoft Blockchain Website

-Follow us on Twitter:

 
⁠Sam Ewen⁠, ⁠CoinDesk⁠

-From our sponsors:

 Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.

Break free with Midnight, visit ⁠midnight.network/break-free⁠

 Need liquidity without selling your crypto? Take out a ⁠Figure Crypto-Backed Loan⁠, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event.Unlock your crypto’s potential today at Figure! ⁠https://figuremarkets.co/coindesk⁠

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Yorke Rhodes on Why Credible Neutrality is the Safety Net

Dapper Labs Co-Founder & CEO, Roham Gharegozlou discusses the expansion of the Flow ecosystem into DeFi and how programmable assets and Agentic AI will power the next generation of tokenized creator economies.

Dapper Labs Co-Founder & CEO Roham Gharegozlou joins Gen C to discuss the evolution of digital collectibles and the next major wave of crypto adoption. He shares the strategy behind building the Flow blockchain, from NBA Top Shot’s success to onboarding millions of consumers, emphasizing economic alignment through their pivot to DeFi with Peak Money. He sees the future powered by stablecoins and Agentic AI, where every creator manages their own tokenized economy on platforms like Disney and TikTok.

- Links mentioned from the podcast: 

 
Roham's Twitter 

 Dapper Labs Website

 Flow Website

-Follow us on Twitter:

 
Sam Ewen, CoinDesk

-From our sponsors:

 Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.

Break free with Midnight, visit midnight.network/break-free

 Need liquidity without selling your crypto? Take out a Figure Crypto-Backed Loan, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event.Unlock your crypto’s potential today at Figure! https://figuremarkets.co/coindesk

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Roham Gharegozlou on Flow and Dapper Labs' Mission to Take DeFi Mainstream

Coinbase's CMO, Cat Ferdon, shares the strategy for moving beyond crypto natives, normalizing "internet money," and defining the future of finance through culturally resonant campaigns.

Joining Gen C, Coinbase CMO, Cat Ferdon shares the strategy behind marketing one of the world's most powerful crypto brands. Cat discusses why economic freedom is Coinbase's core mission, how the company is moving beyond the "crypto native" audience to onboard the next generation, and her plan to normalize "internet money" by delivering culturally resonant campaigns that define the next decade of global adoption.

- Links mentioned from the podcast:

 Cat's Twitter

 Coinbase Website

 Coinbase Brand Campaign - Everything Is Fine

- Follow us on Twitter

 
Sam Ewen, CoinDesk

- From our sponsors:

 
Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠⁠midnight.network/break-free⁠⁠

 Need liquidity without selling your crypto? Take out a ⁠Figure Crypto-Backed Loan⁠, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto’s potential today at Figure! ⁠https://figuremarkets.co/coindesk⁠

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

From Cash App to Coinbase: Cat Ferdon on Marketing the Crypto Frontier

Circle's SVP of Marketing, Tim Queenan, shares why stablecoins and the new Arc blockchain are creating the ‘Economic OS for the internet.

Tim Queenan, SVP of Marketing, Circle, joins Gen C this week to share that stablecoins and programmable money represent a foundational shift in the global financial system, similar to the early internet. He discusses how Circle is spearheading this transformation with USDC and its new blockchain Arc, creating the ‘Economic OS for the internet

- Links mentioned from the podcast: 

 
Tim's Twitter 

 
Circle's Twitter

 
Circle Website

- Follow us on Twitter: 

 
⁠Sam Ewen⁠, ⁠CoinDesk⁠

-From our sponsors:

 
Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠midnight.network/break-free⁠

 Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption. CTA: ⁠geniusgroup.ai/coindesk-bitcoin-treasury-month/⁠

 Need liquidity without selling your crypto? Take out a Figure Crypto-Backed Loan, allowing you to borrow against your BTC, ETH, or SOL with 12-month terms and no prepayment penalties. They have the lowest rates in the industry at 8.91%, allowing you to access instant cash or buy more Bitcoin without triggering a tax event. Unlock your crypto’s potential today at Figure! https://figuremarkets.co/coindesk

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Circle's Vision for Programmable Money with Tim Queenan

Johann Kerbrat, SVP and GM of Crypto at Robinhood, shares the company's vision for democratizing finance by prioritizing customer access and education.

In this episode of Gen C, Johann Kerbrat, SVP and GM of Crypto at Robinhood, discusses how the platform approaches the digital asset space, prioritizing access and education over institutional control. Robinhood’s investment in stablecoins, tokenization, and Layer 2 technology represents a clear bet on the next generation of decentralized financial infrastructure.

- Links mentioned from the podcast: 

 Johann's Twitter

 Robinhood Website

- Follow us on Twitter: 

 
Sam Ewen, CoinDesk

-From our sponsors:

 
Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free

 OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at https://www.owlting.com/portal/?lang=en&utm_source=CoinDesk&utm_medium=cpc&utm_campaign=CoinDesk_Banner

 Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption. CTA: geniusgroup.ai/coindesk-bitcoin-treasury-month/

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Robinhood's Blueprint for a New Financial System

MoneyGram’s Anthony Soohoo, discusses how stablecoins are the critical financial innovation that will simplify cross-border payments and drive massive-scale digital adoption for hundreds of millions of users in the coming year.

 Are we at the precipice of a true revolution in finance? This week's Gen C episode, recorded at Stellar Meridian, features MoneyGram's CEO, Anthony Soohoo, who shares his bold prediction: hundreds of millions of users leveraging crypto for real-world problems in just one year. Revealing the key to this shift, the discussion highlights the global push to use stablecoins and financial innovation for massive-scale digital adoption.

- Links mentioned in the podcast:

 Anthony'sTwitter

 
MoneyGram Website

- Follow us on Twitter: 

 
Sam Ewen, CoinDesk

-

Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.

Break free with Midnight, visit ⁠⁠⁠⁠⁠⁠⁠midnight.network/break-free⁠⁠⁠⁠⁠⁠⁠

-

OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠owlting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

-

Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption.Learn more at: ⁠geniusgroup.ai/coindesk-bitcoin-treasury-month/⁠

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

MoneyGram's Bold Prediction to Onboard "Hundreds of Millions"

Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today’s evolving digital landscape.

In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel connects these shifts to Ledger’s vision of digital ownership—giving individuals control over their privacy, identity, and assets through secure signing and self-sovereign technology.

Links mentioned from the podcast: 

 Ariel's Twitter

 Ledger Website

Follow us on Twitter: 

 
Sam Ewen, CoinDesk

From our sponsors:

 Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.

Break free with Midnight, visit midnight.network/break-free

 Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.

 OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at https://www.owlting.com/portal/?lang=en&utm_source=CoinDesk&utm_medium=cpc&utm_campaign=CoinDesk_Banner

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

In The Middle of The Before and After with Ariel Wengroff

May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain.

In this episode of Gen C, May Zabaneh, Head of Crypto at PayPal, shares how PYUSD, stablecoins, and AI are powering the next wave of global payments—and why the future of money is happening on-chain. From scaling mobile payments to championing blockchain, May shares what it takes to drive change within a global payment leader. 

Links mentioned from the podcast: 

 Paypal Twitter

 PayPal Website

Follow us on Twitter: 

 Sam Ewen

 CoinDesk

From our sponsors:

 
Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.

Break free with Midnight, visit midnight.network/break-free

 Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.

 OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at ⁠owlting.com⁠.

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

PayPal’s Path to On-Chain Payments and Financial Inclusion

Will Weinraub, CEO and Co-Founder of OnChain Studios, is redefining play by merging toys, gaming, and blockchain to create immersive, collectible experiences with iconic brands like Disney and Star Wars.

In this episode of Gen C, Will Weinraub, CEO and Co-Founder of OnChain Studios and creator of Cryptoys, shares how his daughter’s passion for toys inspired him to build digital collectibles on the blockchain. Weinraub explores the declining traditional toy industry, the rise of digital play through Fortnite and Roblox, and why he believes blockchain-based digital ownership represents the future of how people of all ages will collect and interact with their favorite characters.

Links mentioned from the podcast: 

 Will's Twitter

 OnChain Studios Twitter

 Cryptoys Website

Follow us on Twitter: 

 
Sam Ewen, CoinDesk

From our sponsors:

 Break the cycle of exploitation.

Break down the barriers to truth.

Break into the next generation of privacy.

Break Free.

Free to scroll without being monetized.

Free from censorship.

Freedom without fear.

We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design.

Break free with Midnight, visit midnight.network/break-free

 Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0.

-

"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

The Future of Toys is Digital

Kyle Chayka, Staff Writer at The New Yorker and author of Filterworld, breaks down how algorithmic sameness is reshaping global culture—and what it means for creativity, identity, and authenticity online. He explores how creators are challenging traditional media, why crypto could become the internet’s native currency, and how digital identity is evolving in a world shaped by metrics, machines, and media. Joining him is Keith Soljacich of Publicis Media, as they explore opportunities to create deeper meaning amid these cultural shifts.

Links mentioned from the podcast: 

 Kyle's Twitter

 The New Yorker Articles

 Filterworld: How Algorithms Flattened Culture

 Keith's Twitter

Follow us on Twitter: 

 
Samwen, CoinDesk

From our sponsor:

 Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.

Algorithmic Sameness and the Future of Creativity with Kyle Chayka

For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space. 
This week’s guest is Kate Brady, Head of Next Gen DTC Connections and Innovation of PepsiCo. Brady has helped bring highly beloved brands including Cheetos, Gatorade and Pepsi into the metaverse and Web3. She discusses the mindset needed to bring Web3 innovation to a large, cross-functional organization.
Links mentioned from the podcast: 

The Pepsi Mic Drop Website

Pepsi Mic Drop NFT Collection

The Pepsi Black, Zero Sugar NFT Collection

PepsiCo Twitter

PepsiCo website

Follow us on Twitter: 

Sam Ewen

Avery Akkineni

CoinDesk

Vayner3

From our sponsor:
Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus 
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

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