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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and real-world case studies, they explain how execution speed compounds advantage, why AI shifts moat dynamics, and how founders can turn speed into durable defensibility through process power, brand, and network effects.

Key takeaways

 • Speed is a moat when insights fade fast • Brand and switching costs still compound • Execution speed amplifies defensibility

TIMESTAMPS (00:00) Moats explained and Buffett context (01:50) Depreciating insights in AI (04:55) Brand moat debate and switching costs (07:20) Microsoft Teams case study (16:56) Global expansion lessons and wrap

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

A Moat Is Not A Noun. It's A Verb.

In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model, smart acquisition filters, rapid due-diligence questions, and BATNA negotiation tactics. Plus, insights on AI shopping surfacing indie brands, the ChatGPT apps opportunity, and whether Google or Microsoft is the Berkshire of tech. A tactical guide for operators who want speed without chaos.

Key takeaways ● Bezos framework: pace ideas to cut WIP and raise output ● Smarter M&A: use BATNA and focused diligence ● Early AI movers capture distribution

TIMESTAMPS (00:00) Bezos $1T framework explained (01:15) Pacing ideas and backlog management (04:43) When acquisitions become distractions (07:59) BATNA and diligence checklist (08:54) AI shopping + ChatGPT app opportunities (15:41) Google vs. Microsoft as Berkshire debate

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribeUbersuggest: https://www.ubersuggest.com/Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company

In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion with acquisitions, and dive into how chaos tolerance and incentives shape culture. The duo also discuss Amazon’s hit-rate mindset, micro-ops wins, and how to balance control with growth across teams.

Key takeaways
● Focused involvement beats hands-off leadership
● Use skip-levels for truth and speed
● Reward competence with aligned incentives

TIMESTAMPS
(00:00) Founder skip-level question
(02:50) Hands-on where it matters
(04:37) International expansion vs M&A
(11:00) Amazon hit-rate mindset
(16:46) Incentives and culture fit

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Why hire people and get out of their way is BS Business Advice

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of traditional roles — and what that means for modern marketers. The duo explores AI-powered agentic workflows, smart micromanagement, burnout myths, and how founders can scale without losing momentum. Plus, why “riches in niches” often stalls growth and how to build compounding products that win long-term.

Key takeaways
● Lean operators thrive as AI reshapes corporate work
● Agentic AI tools outperform slide decks and theory
● Micromanage risk, not weaknesses

TIMESTAMPS
(00:00) Death of the corporate job
(01:36) Corporate bloat and doc culture
(02:37) What ADP’s job data signals
(03:37) Agencies vs. AI agents
(06:18) Micromanagement as a tool

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

Why Corporate Jobs Are Quietly Collapsing

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic insights around ChatGPT referrals, lessons from HubSpot Inbound 2024, and why simplifying talks beats technical deep-dives. Finally, they reflect on wealth, personal fulfillment, and how the definition of luxury shifts as your career evolves.

TIMESTAMPS

(00:00) Realities of B2B marketing attribution

(05:00) Is ChatGPT a real traffic driver or hype?

(10:00) HubSpot event lessons: simplification beats technical depth

(15:00) The shifting meaning of luxury and wealth for entrepreneurs

(20:00) Why money matters, but relationships matter more

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial 

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES 

Growth Newsletter: https://levelingup.beehiiv.com/subscribe 

Ubersuggest: https://www.ubersuggest.com/ 

Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

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How To Get B2B Attribution Right The Easy Way

In this episode, Eric and Neil dive into the current state of the AI market, debating whether AI—and especially AI stocks—are in a bubble or represent lasting value. They analyze major players like Nvidia, explore the hype vs. substance in AI startups, and discuss how real revenue and fundamental adoption differentiate lasting winners. The conversation also covers shifting dynamics in SEO, the influence of Reddit on AI training data, and why proper attribution in marketing is harder than ever for brands and investors alike.

TIMESTAMPS

(00:00) Are AI stocks in a bubble? Nvidia, valuations, and market comparisons

(07:30) Hype vs. lasting value: How to spot AI companies with real staying power

(13:45) Venture investing, early-stage wins, and new challenges for angels

(20:00) The Reddit effect: LLM training, SEO hacks, and content quality concerns

(26:15) Attribution woes: Why tracking SEO ROI is harder than ever

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial 

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES 

Growth Newsletter: https://levelingup.beehiiv.com/subscribe 

Ubersuggest: https://www.ubersuggest.com/ 

Answer The Public: https://www.answerthepublic.com/

Is AI in a Bubble Right Now?

In this episode, Neil and Eric tackle whether AI is making us dumber and what that means for the next generation of marketers. They discuss falling literacy and math scores, why kids need strong critical thinking before using AI, and how agentic workflows change marketing team structures. You’ll hear practical insights on balancing AI and human creativity, plus why real traction and case studies still win clients in an AI-driven world.

Timestamps
(00:00) Is AI making us dumber?
(01:00) Reading and math scores in decline
(03:00) Building intelligence before using AI
(07:00) Agentic workflows and marketing headcount
(10:00) Real-world ROI: case studies, tools, and team balance

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts
Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

AI Is Making You Dumber (study)

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate “hire fast, fire fast,” share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. They also cover AI-powered outbound (doing work upfront to earn meetings), an AI artist’s $3M record deal, AI podcast farms flooding feeds, and why human connection and events will matter even more amid the AI content surge. 

TIMESTAMPS

(00:00) AI companies scooping top marketers & comp packages
(02:00) Lindy, 996 expectations, and why AI roles are irresistible
(03:50) Hire fast, fire fast? Real exec success rates & culture fit
(10:54) Follow-up > first touch: email cadence, value-first outbound
(15:00) AI artist $3M deal, podcast farms, and why human connection wins

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟
Welcome to Marketing School, one of the top business podcasts with over 61 million downloads.
Each episode delivers actionable marketing tips and strategies from two entrepreneurs who
truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and
Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top
10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial
Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES (dont change)
Growth Newsletter: https://levelingup.beehiiv.com/subscribe
Ubersuggest: https://www.ubersuggest.com/
Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

AI Companies Are Taking a Lot of The Good Marketers

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve over time. Plus, they highlight tools, strategies, and the long-term mindset marketers need for lasting results.

TIMESTAMPS

 (00:00) Framing effect explained (03:00) Decoy pricing case studies (05:01) Single Grain reset story (08:01) SEO and referrals mix (10:27) Why marketing compounds after 10 years

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Why Framing Is Everything

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI Inspirations, collabs, dubbing, and creator discovery. They also reveal why topic choice beats flashy hooks, share a multilingual trend-mining workflow, explore agent tooling, and spotlight Carrot.ai.

TIMESTAMPS

 (00:00) Google AI Mode, Chrome rollout, and the ads flywheel (02:45) Google’s gen video/image edge and “free” strategy (05:45) Big YouTube changes: ad swaps, title tests, Inspirations, collabs (10:50) Topic vs. hook, dubbing and global growth (15:40) Agents + trend mining playbook; sponsor: Carrot.ai

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Google AI Mode is About to Get More Popular

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Understanding LLM Optimization and SEO Results

(03:00) The Future of Perplexity and Google

(05:23) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
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Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

How SEO performs against LLM (Large Language Models)

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