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Maxime Lenormand

Maps Are Everywhere.
These are conversations with those building them.

Minds Behind Maps

On every Minds Behind Maps episode I ask guests for books they've read they think are worth sharing. This time I'm sharing with you the books I read & recommend from my 2024 reading.
Shownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

 • Utopia For Realists (
Amazon Affiliate • )
 • The Capitalist Manifesto (
Amazon Affiliate • )
 • The New Breadline (
Amazon Affiliate • )
Jean Martin Bauer on MBM • Three Body Problem Trilogy (
Amazon Affiliate • )
 • When the Heavens Went on Sale (
Amazon Affiliate • )
Ashlee Vance on MBM • Into the Wild (
Amazon Affiliate • )
 • The Little Prince (
Amazon Affiliate • )
 • Night Flight (
Amazon Affiliate • )
My conversation with Jed Sundwall on Techs on TextsTimestamps
(00:00) - Trying something new today 
(00:37) - Utopia For Realists 
(02:23) - The Capitalist Manifesto 
(11:44) - The New Breadline 
(15:59) - Three Body Problem Trilogy 
(21:42) - When the Heavens Went on Sale 
(25:36) - Into the Wild 
(32:16) - The Little Prince & Night Flight 
(37:46) - Conclusion

Support the podcast on PatreonMy TwitterRead Previous Issues of the Newsletter

My Favourite Books of 2024 - MBM79

Krishna Karra is a data scientist & report for Bloomberg, having used machine learning & satellite images for reporting. Recent stories from him & his team include mapping refugee camps in Rafah & exposing illegal ship oil transfers in the middle of the Ocean.
Sponsor: Beemaps by Hivemapper
Get access to high quality, fresh map data at https://beemaps.com/minds
Use promo code MINDS to get 50% off your API credits through Dec. 31 2024
About KrishnaTwitterLinkedInShownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

Bloomberg: The Clandestine Oil Shipping Hub Funneling Iranian Crude to ChinaBloomberg: A Detailed Map Shows How Airstrikes and Refugees Reshaped RafahHow Radar Satellites See through Clouds (Synthetic Aperture Radar Explained)National Land Cover Database (NLCD)What Ukraine Has LostGraves in Suda by Joe MorrisonJean Martin Bauer on Minds Behind Maps • Books & Podcast:
 • Overstory by Richard Powers (
Affiliate Link • )
Ezra Klein ShowTimestamps
(00:00) - Intro

(00:34) - Sponsor: Beemaps

(01:51) - Krishna describes himself

(03:27) - Example stories: Illegal Oil transfers

(05:29) - Stories are the goal

(07:07) - Why publish the data set?

(12:24) - How Journalism has and hasn't changed

(14:04) - How data changes a story

(18:23) - Putting the datasets together

(20:37) - Conveying trust

(24:07) - Showing the limitations of the data

(26:11) - Why is journalism important for satellite data?

(30:14) - News room process

(32:57) - Building custom tools

(38:19) - Timeline of a news story

(39:47) - What Krishna has learned as a data scientist in a news room

(40:49) - Stories that have stuck out

(42:57) - Different ways of showing the data

(44:19) - Krishna's wishlist

(51:12) - Book & podcast recommendation

(53:16) - Paid podcasts & media

(55:19) - Support the podcast on Patreon

Support the podcast on PatreonMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

How Bloomberg's Data Scientists use Satellite Images for Reporting: Krishna Karra - MBM78

Phil Edwards is a video producer who worked at Vox for nearly 10 years, and now runs his own Youtube channel exploring the history of businesses, and lately has been using more and more maps. We go over one of his latest videos, “The Secret Economics of Google Street View” as a case study of how Phil thinks about maps to tell stories. We also talk about journalism on Youtube, and the business behind running a Youtube channel today.
Sponsor: Beemaps by Hivemapper
Get access to high quality, fresh map data at https://beemaps.com/minds
Use promo code MINDS to get 50% off your API credits through Dec. 31 2024
About PhilTwitterPhil's BlueskyPhil’s YoutubeShownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

Phil’s trivia siteGeoGuessrPhil’s video about Google Street View • Book & Podcast recommendations:
 • 3 Scientists & Their Gods by Robert Wright (
Affiliate Link • )
 • The Evolution of God by Robert Wright (
Affiliate Link • )
 • On the Edge by Nate Silver (
Affiliate Link • )
Freakonomics podcastAcquired PodcastMy conversation with Ashlee VanceWild Wild Space documentaryNeoHoogTimestamps
(00:00) - Intro

(00:52) - Sponsor: Beemaps

(02:08) - Who is Phil Edwards?

(03:13) - What does a Video Producer do?

(04:29) - Chosing topics & stories

(06:38) - Maps in video production

(10:14) - Bringing a different element to maps stories

(12:15) - Explaining Complicated Things

(15:49) - Case Study: Google Street View Video

(20:07) - Geoguessr

(23:03) - Story & Journalism on Youtube

(27:25) - Stories that Phil wants to work on

(30:54) - Importance of visuals

(34:58) - Learning Curve in Mapping & Animation

(40:26) - Balancing Scientific Rigour and Story

(49:53) - The Business of Youtube

(54:09) - Choosing to scale or not

(59:14) - Creating "content"

(01:01:56) - Authenticity

(01:05:00) - Valuing High Quality Journalism

(01:10:18) - Succeeding on Patreon

(01:13:46) - Creators that Phil admires

(01:16:56) - Books & podcasts Recommendations

(01:28:54) - Reporting On Vs Working In a field

(01:31:40) - Where Phil finds inspiration

(01:35:14) - Support the podcast on Patreon

Support the podcast on PatreonMy TwitterMy BlueskyRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

How Ex-Vox Video Producer Phil Edwards thinks about Maps to tell stories - MBM77

Awais Ahmed is the co-founder & CEO of Pixxel, a company building a constellation of hyperspectral imaging satellites. Unlike “traditional” cameras, these satellites can see across hundreds of bands, opening up a lot more applications. We talk about the engineering -and funding- required to pull this off and how Awais manages a company between India (where Awais is from) and the US. But that’s just the 1st part of the interview. Then we talk about his vision for the company, which goes way, way beyond sending imaging satellites.

Sponsor: OpenCage

Use OpenCage for your geocoding needs with their API
Geomob
About AwaisTwitterLinkedInShownotesAwais’s personnal websitePixxel’s 3 phase visionMaxar HD machine learning upscaling • Book & Podcast Recommendation
 • The Beginning of Infinity by David Deutsch (
Affiliate Link • )
 • Profiles of the Future by Arthur C. Clarke (only found it in ebook here, 
Affiliate Link • )
 • Hitchhiker’s guide to the Galaxy by Douglas Adams (
Affiliate Link • )
Timestamps
(00:00) - Introduction

(01:09) - Sponsor: OpenCage

(02:34) - Awais describes himself

(03:46) - Pixxel

(05:07) - What is hyperspectral?

(10:36) - Spacial, Temporal & Spectral Resolution tradeoffs

(18:01) - Hardest part of building satellites

(22:58) - The resolution spotlight

(28:38) - Image Quality Rabbit Hole

(30:42) - The tricky part of raising money

(38:52) - Awais has a big, big vision

(50:42) - Likeliness of Awais's vision within 10 years

(54:14) - Working between India & USA

(59:04) - Personnal investing

(01:01:20) - Importance of Reading

(01:05:36) - Sci-Fi & History

(01:08:33) - Book recommendation

(01:10:43) - Awais in space?

(01:11:54) - Pushing the boundaries of humanity

(01:13:14) - Optimism in a cynical world

(01:19:11) - Support the podcast on Patreon

Support the podcast on PatreonMy video on an introduction to satellite imagesWebsiteMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

What Hyperspectral constellations have to offer: Pixxel’s example - Awais Ahmed #MBM76

Sina Kashuk is the co-founder & CEO of Fused, who wants to make iterating & deploying in Python faster with serverless computing. We break down what that actually means, why it matters and what data science workflows could look like over the next few years.

This also isn’t Sina’s first company, a few years ago he started Unfolded.ai, focused on making visualisations for data scientists faster. The company was acquired by Foursquare in 2021.
Sponsor: Beemaps by Hivemapper
Get access to high quality, fresh map data at https://beemaps.com/minds
Use promo code MINDS to get 50% off your API credits through Dec. 31 2024
About SinaTwitterLinkedInShownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

My blogpost joining the teamUber’s H3 tiling gridFoursquare acquires UnfoldedAWS LambdaMy conversation with Ib GreenFused.io • Book & Podcast recommendation
 • Awaken the Giant Within by Tony Robbins 
Affiliate Link • I’m pretty sure you can find Minds Behind Maps by yourself if you’re here
Timestamps
(00:00) - Intro 
(02:38) - Sponsor: Beemaps
(03:55) - Hacking 
(06:07) - Fused.io
(07:23) - Why run your algorithm in the cloud? 
(10:06) - Serverless computing 
(12:40) - Optimizing for iteration speed 
(18:52) - Breaking Fused into smaller parts 
(23:27) - "User Defined Functions: UDF" 
(31:08) - How do you make money? 
(31:56) - Why start companies? 
(42:41) - Convincing people to use your tools 
(49:44) - Speed isn't all: Train / Plane analogy 
(54:36) - Going beyond geospatial 
(57:33) - Building a team 
(59:54) - Podcast/book recommendation 
(01:01:11) - Building a Long Term Vision 
(01:06:59) - Support the podcast on Patreon

Support the podcast on PatreonMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

The Ex-Uber Data Scientist Who wants to simplify Data Science with Serverless Computing: Sina Kashuk

Andrew Peterson is the Co-Founder & CEO of Array Labs, with a simple mission: Mapping the whole world in 3D, at 20cm in near real time.

We peel the layers as to what it takes to get there: the engineering that’s required, how to build a constellation to do that, how you fund such a project.

Sponsor: OpenCage

Use OpenCage for your geocoding needs with their API
Geomob
About AndrewLinkedInArray LabsShownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

My 20min video explaining radar satellite imagesFind USGS 1m LiDAR data across the USY CombinatorMy episode with Ashlee VanceMy episode with Brian McClendonAlbedo • Book & Podcast recommendation
 • Spin Selling by Neil Rackham (
Affiliate Link • )
AcquiredTimestamps
(00:00) - Intro

(01:08) - Sponsor: OpenCage

(02:34) - "Being a Recovering Engineer"

(03:15) - Mapping the world in 3D

(09:59) - "Near Real Time"

(15:46) - Applications will only use what's available, by definition

(18:15) - Why use radar for 3D images?

(22:23) - The coolest Space Shuttle mission, period

(27:19) - Tradeoff between resolution & coverage

(36:26) - Building cheap radar satellites

(39:46) - Array Labs's image resolution

(45:10) - A GPU Analogy

(50:34) - A story of image processing & computers

(56:07) - Array Labs today

(57:57) - Let's talk $$$

(01:06:38) - Low barrier to entry: Comparing XRay & MRI

(01:12:09) - Why stop at 10 satellites?

(01:15:50) - Focus

(01:19:53) - Max & Andrew's 1st chat during covid

(01:23:22) - Subscription model for satellite images?

(01:32:50) - Convincing the rest of the world your idea is worth something

(01:43:58) - Engineer to Founder

(01:47:30) - Book & Podcast recommendation

(01:51:06) - Array Labs's next 4 years?

(01:53:45) - Support the podcast on Patreon

Support the podcast on PatreonMy video on an introduction to satellite imagesWebsiteMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

Meet the man trying to build a 20cm 3D map of the world: Andrew Peterson - #MBM74

Jamie McMichael-Phillips is the Director of the Seabed 2030 Project, which aims to map all of the world's oceans, by 2030. For context, in 2024, we’re at 26.1%. This is conversation is about why, how we get to 100% and why it’s important in the first place.

Sponsor: SatCamp
SatCamp is a different kind of conference, from October 1st to October 3rd 2024, in Boulder Colorado
AboutBio on Seabed 2030 websiteLinkedInShownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

Seabed 2030 Project • (You can check out their interactive map here)
GEBCO Grid2024 Seabed 2030 ProgressPoint Nemo • Book & Podcast Recommendations:
 • The Deepest Map by Laura Trethewey (
Amazon Affiliate • )
Seabed 2030 PodcastTimestamps
(00:00) - Intro
(01:04) - Sponsor: SatCamp
(02:55) - Jamie Describes Himself
(03:53) - State of Ocean mapping in 2024
(06:19) - Difficulties with mapping the ocean
(08:22) - Why map the seabed?
(10:24) - What does mapping the seabed actually mean?
(15:01) - Comparing Land & Sea mapping
(18:55) - Seabed 2030 is a policy project
(20:42) - Incentives to map the oceans
(24:05) - If we've only mapped ~25%, what does the 75% other look like?
(27:49) - What are the coarse measurements for the ocean right now?
(29:31) - How we actually map the seabed
(33:14) - Patches of unmapped areas of the ocean
(35:38) - Getting there by 2030
(38:21) - How much has already been mapped?
(43:00) - Maps as Human Knowledge
(45:27) - Jamie's most anticipated, yet unmapped, area
(48:03) - Public Engagement
(53:01) - Book/podcast Recommendations
(55:04) - Support the podcast on Patreon

Support the podcast on PatreonMy video on an introduction to satellite imagesWebsiteMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

Jamie McMichael-Phillips: How We're Planning to Map All our Oceans by 2030 - #MBM73

Check out Jed’s Techs on Text podcast

Jed has also been on Minds Behind Maps before. We talked open data, AI, and the role of books for people building things

[Bonus] Books, Tech & Life: A Long conversation with Jed Sundwall

Jean-Martin Bauer has been working at the World Food Program for over 20years, and the author of the “The New Breadline”. Most recently he was the Country Director for Haiti, in charge of helping make sure the country doesn’t run out of food.

Sponsor: SatCamp
SatCamp is a different kind of conference, from October 1st to October 3rd 2024, in Boulder Colorado
About Jean-MartinLinkedIn • Jean-Martin’s book: The New Breadline (
Affiliate Link • )
Shownotes
Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

WFP working with Mbala Pinda producers • Masters of the Dew by Jacques Roumain (
Affiliate Link • )
Jordan Habinger episode about Haiti’s ongoing situation • Book & Podcast recommendation
 • The one-straw Revolution by Masanobu Fukuoka (
Affiliate Link • )
 • Between the World and Me by Ta-Nehisi Coates (
Affiliate Link • )
FiveThirtyEight podcastsTimestamps
(00:00) - Intro

(01:15) - Sponsor: SatCamp

(03:42) - Haiti's past 2 years

(05:57) - Day to day in a humanitarian crisis

(08:17) - Jean-Martin's ties to Haiti

(18:27) - Stats versus Stories: The picture of a starving girl sparking uprise

(21:30) - The Origins of Hunger

(27:31) - Impact of Covid on Food Security in the US

(35:05) - Europe's current food supplies after WWII

(40:11) - Why write a book?

(42:56) - Who is your book for?

(45:22) - Finding local Solutions

(53:39) - Creating a resilient food supply

(55:33) - Technology is not the silver bullet

(01:01:23) - Advice for Young Engineers & Data Scientists

(01:05:28) - What's next for Jean-Martin

(01:12:04) - Social Media Outreach

(01:19:08) - Optimism

(01:23:49) - Defining Acute Hunger

(01:25:37) - Book & podcast Recommendation

(01:31:07) - Support the podcast on Patreon

Support the podcast on PatreonMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

Jean-Martin Bauer: How the World Food Program tackles Hunger - #MBM72

Ashlee Vance is a Tech Journalist, the author of Elon Musk's 1st biography in 2015, the host of "Hello World" on Youtube and the author of "When the Heavens Went on Sale" as well as the accompanying documentary "Wild Wild Space" following 4 New Space companies. We nerd out on rocket companies, 1 rogue NASA administrator, and the time I got to meet Vladimir Putin years ago.

Sponsor: OpenCage

Use OpenCage for your geocoding needs with their API
Geomob

About Ashlee:

TwitterBloomberg ProfileShownotes
(Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.)

 • Ashlee's books:
 • When the Heavens Went on Sale (
Affiliate Link • )
 • Elon Musk biography (
Affiliate Link • )
Wild Wild Space documentaryHello World with Ashlee Vance on YoutubeNPIC book by Jack O'Conor
 • Book & Podcast Recommendation:
 • Sonic Wind (
Affiliate Link • )
Cocaine & RhinestonesTimestamps
(00:00) - Intro
(01:33) - Sponsor: OpenCage
(02:59) - Ashlee Describes Himself
(06:12) - Chasing weirdos around the world for a living
(11:22) - The man shaking NASA in the 90s
(16:18) - Following Chris Kemp & the beginnings of Astra
(24:30) - Planet co-founders: Will & Robbie
(28:58) - Needing to convince investors
(31:34) - Will satellite imagery ever get mainstream?
(34:50) - A tangent on the US Spy satellite program
(36:47) - Starlink
(38:28) - Privatization
(48:43) - Space Industry outside of the US
(55:23) - Russia's aerospace pride: The time I met Putin
(59:18) - What's on Ashlee's radar
(01:01:42) - People or Companies?
(01:04:01) - Documentary Reception
(01:05:08) - The business of documentaries
(01:08:27) - YouTube
(01:12:45) - Book/podcast recommendation
(01:16:08) - No iPhone?
(01:19:38) - Support the podcast on Patreon

Support the podcast on PatreonMy video on an introduction to satellite imagesWebsiteMy TwitterPodcast TwitterRead Previous Issues of the Newsletter • Edited by 
Peter Xiong • Find 
more of his work

Ashlee Vance: The Man telling us the Stories of the New Space Industry - #MBM71

Mila Luleva is the Head of Remote Sensing at Rabobank, the 2nd biggest bank in the Netherlands. Specifically she works on the Acorn Initiative which aims at supporting small holder farmers transition to more sustainable agriculture practices by selling carbon credits for the biomass these farmers produce. Carbon credits are a messy, complicated and often times controversial topic, all of which I wanted to ask Mila about. 

---
Episode Sponsor: Geoawesomeness
Read their 2023 Global Top 100 Geospatial Companies List
---

About Mila:

LinkedInRabobank
Shownotes

Note: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.

RabobankProject AcornAcorn methodology for Quantifying Carbon Benefits • Book & Podcast Recommendation
Steve Jobs: The Exclusive Biography by Walter Isaacson (Affiliate Link)Jay Shetty Podcast
Timestamps
(00:00) - Introduction

(01:29) - Sponsor: Geoawesomeness

(02:14) - Conversation begins: Mila Describes Herself

(04:10) - Mila's Motivations

(05:50) - So why does a Bank care about Satellite Imagery?

(10:01) - Some of the Bank's Inner Workings

(12:08) - The Acorn Initiative

(16:00) - Small Holder Farmers

(17:46) - Carbon Removal Units

(20:09) - Monoculture & Agroforestry

(22:57) - The Farmers Financial Incentives

(26:37) - Scale of the Acorn Initiative

(29:15) - Biomass Estimation (the reason for satellite data)

(32:26) - External Certification

(35:51) - The Challenge of Segmenting Small Farm Parcels

(42:51) - Hiring & The Team

(45:54) - Mila's Role

(47:50) - Banks Still Need to Make Money

(53:35) - Quality

(55:52) - Navigating the Carbon Credits Scandals

(59:09) - Leaving academia

(01:02:59) - Open Source & Transparency

(01:06:28) - Slow Nature of Peer Review

(01:08:49) - Book & Podcast recommendation

 

- Support the podcast on Patreon
- Website
- My Twitter
- Podcast Twitter
- Read Previous Issues of the Newsletter
- Edited by Peter Xiong. Find more of his work

Mila Luleva: Why Would a Bank Care About Satellite Images? (Spoiler: It's Carbon Credits) - MBM#41

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