South of the Border: A Mexican Perspective on the Free Trade Era (with Juan Carlos Moreno-Brid)

In the sixth episode of our trade series, Pitchfork Economics producer Freddy Doss talks with Mexican economist Juan Carlos Moreno-Brid about how NAFTA — and now the USMCA — reshaped Mexico’s economy in ways that those of us north of the Rio Grande almost never hear about. Yes, exports skyrocketed. But wages stagnated, domestic industry hollowed out, and Mexico became structurally dependent on the United States — even as political rhetoric in the U.S. grew more hostile toward Mexican workers. Moreno-Brid explains why the promised “shared prosperity” never arrived, why Mexico got stuck in an export-without-development trap, and what a truly fair and resilient U.S.–Mexico trade relationship would actually require. It’s a perspective rarely heard in Washington, and an essential one for understanding the real stakes of North American trade.

Juan Carlos Moreno-Brid is a professor of economics at the National Autonomous University of Mexico (UNAM) and one of Latin America’s leading experts on trade, industrial policy, and economic development. A former Deputy Director of the Economic Commission for Latin America and the Caribbean (ECLAC) office in Mexico, he has spent decades analyzing the impacts of NAFTA and Mexico’s transition to an export-led model. His research focuses on inequality, industrialization, and the structural challenges facing emerging economies.

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