CLASSIC: Neuromarketing: Science or Science Fiction?

CLASSIC: Neuromarketing: Science or Science Fiction?

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39 min
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Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?

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