🐡 “Everyone needs a wingman” — Goldfish’s $1B cracker. Spotify’s anti-Spotify plan. Ikea vs. Wayfair.

🐡 “Everyone needs a wingman” — Goldfish’s $1B cracker. Spotify’s anti-Spotify plan. Ikea vs. Wayfair.

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The newest Billion-Dollar Brand? It will be Goldfish Crackers… because Goldfish uses “The Wingman Strategy.” We noticed Spotify hasn’t been looking like Spotify so far this year — and that’s ok. And Ikea is making its biggest investment ever, putting $2B into 17 new US locations — So we’re comparing Ikea to Wayfair.

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