The Create Unknown

Is YouTube Really Dead?Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we begin with the passing of sociologist and author Leah Greenfeld, whose work on identity, alienation, and modern society ended up feeling eerily ahead of its time. That retrospective leads us to a discussion on the importance of talking to older people while they’re still here, especially the rare ones who’ve experienced worlds and perspectives that are quickly disappearing. After that we pivot to a recent viral tweet with nearly half a million likes claiming there’s “nothing to watch on YouTube anymore,” and honestly…it might not be entirely wrong. We break down the strange feeling that many of us seem to be having – that modern YouTube recommendations have become both hyper-specific AND strangely unwatchable. Did you watch a single repair video one time to fix a single issue? Well, enjoy the parade of that exact type of content on your home page from now on! As we dig deeper and deeper, the conversation turns toward what we think was the real turning point for YouTube itself over the past decade – the death of YouTube Rewind. Was THAT the moment YouTube stopped understanding its own audience? Has YouTube become a “solved platform,” where creators optimize around formulas instead of originality? We also talk about a big shift in how creators today get INSPIRED. In the past, a lot of creators seemed to get their ideas from all kinds of outside experiences. But now, YouTubers are seemingly being influenced by… YouTube itself. Is that actually making good content? Or are we truly spiraling into a cycle of derivation and optimization? To close things out we get into some of YouTube’s bizarre moderation inconsistencies. Why are educational Vsauce videos, for instance, being age-restricted while more explicit content remains untouched? That takes us into a larger discussion about platform leadership, creator disconnect, and why modern YouTube culture feels so much different than the “good old days.” Big thanks to our patrons, we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

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It’s Time to Start SlowmaxxingThanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We’re kicking this week’s episode off with about as simple a premise as it gets: it’s time to SLOW DOWN.: We’re diving into what it actually means to “slow-max” your life, and why it feels like everything around us is pushing in the opposite direction. We start by giving a shoutout to our Canadian friends from Archspire who have gone fully independent with the band’s newest album. As great as it is, it leaves us wondering, what really happens when creators take on everything themselves? On paper it sounds liberating, but what is there a deeper level of complexity we’re actually signing up for? After that we take a big swing and stake our claim on the term “slowmaxxing,” the idea of deliberately choosing slower, more involved activities. We pick apart the benefits of doing things that were once commonplace: cooking from scratch, reading, building something, even just putting your phone in another room. But, if those things were so normal before, why do they feel harder now than they used to? And what did we lose when convenience removed all the friction? We dig into small, almost forgotten rituals like sharpening pencils, making popcorn by hand, listening to full albums, etc., and we dissect how those tiny processes used to anchor attention in a way that’s disappearing. Is that just nostalgia, or were those steps actually doing something important for how we think? To round things out, we zoom out for a real “big picture” perspective. If everything is faster, easier, and more optimized, why does it sometimes feel worse? Why does scrolling for hours leave you with nothing, while slower activities actually stick? And if the “fast” version of everything is becoming more common, is it actually… better? Or are we slowly forgetting how to engage with anything at all? Big thanks to our patrons, we’ll see you next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

284|1T 49M

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