app_store_button

google_play_button

Device Banner Block-copy 894x1036

Astu lugude lõputusse maailma

Loe ja kuula

DOAC

Steven Bartlett is a British entrepreneur, investor, and author. He’s the founder of Flight Story – a media company – and Flight Fund, an investment fund backing the next generation of category-defining businesses.
He created The Diary Of A CEO to share the unfiltered pages of the personal diaries of the world’s most fascinating CEOs, experts, therapists, and leaders – with the hope that their lessons will help both you and him live better lives. 
DOAC is a double acronym: Diary Of A CEO, but also Dreamers, Open-minded, Awareness, and Connection.This is your corner of the internet to dream boldly, think openly, expand your awareness, and feel more connected.

My New Book: https://g2ul0.app.link/DOAC
IG: https://www.instagram.com/steven
LI: https://www.linkedin.com/in/stevenbartlett-123

The Diary Of A CEO with Steven Bartlett

Paul C. Brunson is a renowned relationship expert, matchmaker, and author, known for his insightful approach to modern relationships. With years of experience helping people build lasting partnerships, Paul has become a trusted voice in the realm of love, commitment, and personal growth.

In today’s Moment, Paul C. Brunson dives into the complexities of commitment and modern relationships. He unpacks why commitment can feel daunting and explores what truly makes relationships successful in today’s society. From marriage to personal well-being, Paul offers fresh perspectives on navigating love, fear, and long-term connection.

Listen to the full episode here!

Spotify: https://g2ul0.app.link/PZSQDgCiHXb

Apple: https://g2ul0.app.link/BKGxiOFiHXb

Watch the Episodes On YouTube:

https://www.youtube.com/@TheDiaryOfACEO/videos

Paul C. Brunson:

https://www.paulcbrunson.com/

https://www.youtube.com/@WeNeedToTalk-Podcast/videos

Most Replayed Moment: Why Does Commitment Feel So Scary? How to Build a Strong, Lasting Relationship

Oz Pearlman, the world No.1 magician, exposes how to read people, build trust, and win attention. From Wall Street to the world stage, he shares secret tricks for mindset shifts and memory hacks.

 

Oz Pearlman is one of the world’s most celebrated mentalists, a top performer on “America’s Got Talent,” and the author of ‘Read Your Mind: Proven Habits for Success From The World’s Greatest Mentalist’. 

He explains: 

◼️The small mistake that instantly makes people dislike you

◼️The psychological trick that makes people say “yes” without realising it

◼️The mind trick that makes anyone instantly like and trust you

◼️The subtle body language cue that makes people ignore or avoid you

◼️How to tell in 3 seconds if someone is lying to you

(00:00) Intro
(02:39) Can You Read My Mind?
(05:38) Card Trick
(10:44) How to Know If They’re Lying
(14:00) How Do We Get People to Do What We Want?
(16:13) Why You Should Take Notes for Everything
(18:53) Why the Small Things Matter
(23:03) Understanding Human Behaviour
(26:24) Name Trick
(27:21) How Do You Deal With People Being on Edge Around You?
(31:04) Confidence
(33:11) What Do You Think About When You're Communicating as an Entertainer?
(36:56) How Do You Deal With the Ethics of Misdirection?
(40:03) How to Be a Better Active Listener
(41:54) When Did It Go Very Wrong?
(46:58) How Do You Break the Ice in Social Situations?
(47:59) Were You Trying to Make Anyone Else Happy?
(49:20) How to Improve Your Memory
(50:39) Wrapping Things Up in Stories to Help People Remember
(57:42) If You Know This, You’ll Always Hold People’s Attention
(59:48) How Important Is Obsession to Reaching the Top?
(01:03:21) How to Show Up Better in Your Life
(01:09:31) Final Reveal Trick
(01:12:07) If You Could Live Forever, Would You—and Why or Why Not?

Follow Oz: 

Instagram - https://bit.ly/3L3HuqL 

X - https://bit.ly/4o4JDBe 

You can purchase Oz’s new book ‘Read Your Own Mind: Success Habits You Can Use Every Day from the World's Greatest Mind Reader’ here - http://bit.ly/3WlKSQb 

The Diary Of A CEO:

◼️Join DOAC circle here - https://doaccircle.com/ 

◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 

◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 

◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 

◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:

Pipedrive - http://pipedrive.com/CEO 

Linkedin Ads - https://www.linkedin.com/DIARY 

Stan Store - https://stevenbartlett.stan.store for your 14-Day free trial

Oz Pearlman (Mentalist): This Small Mistake Makes People Dislike You! They Do This, They’re Lying!

Liverpool FC legend Jürgen Klopp reveals the TRUTH about the Man United offer, Arne Slot, and Michael Edwards, revealing how leadership, success, failure, and fatherhood defined his football legacy, and what it would take for him to return to Liverpool. 

Jürgen Klopp is one of the world’s most successful football managers, leading Borussia Dortmund and Liverpool, winning 13 major trophies, and Liverpool's first Premier League title in 30 years. Since retiring as manager in 2024, he has been Head of Global Soccer for Red Bull. 

He explains: 

◼️His HONEST reaction to Liverpool’s £450M transfer window 

◼️Whether he would ever return to manage Liverpool FC…?

◼️How his dad never let him win a single race, and why it shaped him 

◼️The REAL story behind his “heavy metal football” high-intensity tactic 
◼️The truth about pressure and how he managed it

Follow Jürgen:

Instagram - https://bit.ly/48B7eV8 

Facebook - https://bit.ly/3IS9lcR

The Diary Of A CEO:

◼️Join DOAC circle here - https://doaccircle.com/ 

◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 

◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 

◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 

◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:

Linkedin Ads - https://www.linkedin.com/DIARY

Jürgen Klopp: Would You Go Back To Manage LFC...? The Real Reason I Fell In Love With Liverpool!

Identifying toxins in our home is a strong step towards protecting our long-term health. So what are the culprits? How safe are our candles, deodorants, incense?

Dr Yvonne Burkart is an environmental health expert and advocate known for her work in educating others about the harmful effects of everyday chemicals in beauty, personal care, and household products. In this moment, Dr Burkart dives deep into the hidden dangers lurking in the everyday products we use – from deodorants to candles – and the significant impact they have on our health. Learn practical solutions to detoxify your life and avoid these harmful chemicals where possible!

Listen to the full episode here!

Spotify: https://g2ul0.app.link/IViiEur7vXb

Apple: https://g2ul0.app.link/EFYOPyu7vXb

Watch the Episodes On YouTube: https://www.youtube.com/c/TheDiaryOfACEO/videos

Most Replayed Moment: Are Your Household And Beauty Products Secretly Toxic? Dr Yvonne Burkart

The 4 leading powerhouses in women’s health break down urgent topics facing women today: irregular periods, PCOS, endometriosis, perimenopause, and the best diet for hormonal balance.

Part 1 of this 2-part female health roundtable is focused on hormones and fertility, bringing together: Menopause specialist Dr Mary Claire Haver, longevity orthopaedic surgeon Dr Vonda Wright, fertility doctor Dr Natalie Crawford, and female physiology researcher Dr Stacy Sims.

In this powerful conversation, they explain:

◼️The shocking lack of research on women’s hormones, and how it’s harming health
◼️How insulin resistance fuels hormone imbalance, irregular cycles, and infertility
◼️How coffee, fasting, and overtraining can silently disrupt your hormones
◼️The truth about cycle syncing, and why your luteal phase changes everything
◼️How stress, sleep, and muscle mass directly influence perimenopause
◼️Why birth control is not a cure, and the lifestyle tools that actually help

(00:00) Intro
(05:30) Why Do We Need to Have This Conversation?
(10:51) Why the Female Body Is More Adapted for Endurance Exercise
(12:12) Why Women's Heart Attacks Are Considered 'Atypical'
(14:51) The Research Gap on Women's Health
(19:14) Why Women Downplay and Gaslight Themselves About Pain
(21:54) Why Don’t We Understand Hormones?
(26:26) What a Normal Period Should Be Like
(28:35) What Is Progesterone?
(33:45) The Underlying Cause of PCOS
(35:15) Developing Diabetes During Pregnancy
(39:36) What Causes PCOS and How to Reduce It
(47:47) The Pill Is Not the Only Help for PCOS
(52:48) How Do We Know If It's a Normal Flow, Too Much, or Too Little?
(57:42) How to Know If You're Experiencing Abnormal Period Pain
(01:00:43) Anemia in Women and the Issues With Lab Results
(01:03:58) People Suffer Silently With Endometriosis for Years
(01:09:17) The Real Reason There's No Treatment for Endometriosis
(01:12:27) Could We Create a Cellular Marker for Endometriosis?
(01:15:22) How to Ease Pain Symptoms Before Your Period Naturally
(01:20:49) If You're 15 to 25, You Need to Know This
(01:22:10) How to Treat Your Body in Each Decade After You Start Your Period
(01:35:14) Advice to Your Daughters
(01:37:41) Should You Use The Coil?
(01:43:32) The Best Contraceptive Method
(02:02:33) The 5 Fertility Non-Negotiables
(02:04:22) Should I Freeze My Eggs?
(02:15:55) IVF Has Helped 13 Million People
(02:24:44) PCOS and Infertility
(02:28:47) Why Is Pregnancy Loss Still a Taboo?
(02:36:59) Should You Take Time Off During Your Period?
(02:41:18) People Need to Know When Perimenopause Starts
(02:42:24) Menopause
(02:49:12) Check Your Mum's Menopause Age to Know Yours
(02:57:31) The Dangers of the Year Before Menopause
(02:59:04) Suicide Rates in Women
(03:04:39) What Is Hormone Replacement Therapy Really For?
(03:13:33) Should You Treat Menopause Symptoms?
(03:25:00) How to Improve Your Sex Life and Lubrication

You can follow the guests, here:
Dr Mary:
◼️Instagram - https://bit.ly/4ogsgwJ
◼️The Pause Life - https://bit.ly/48rycyv
◼️You can purchase ‘The New Menopause’, here: https://amzn.to/4nUOnt5
Dr Vonda:
◼️Instagram - https://bit.ly/46SMfvR
◼️Website - https://bit.ly/4n41GGg
◼️You can purchase ‘Unbreakable’, here: https://amzn.to/4n6xVEO
Dr Natalie:
◼️Instagram - https://bit.ly/4nbZFI9
◼️YouTube - https://bit.ly/3J5fLFw
◼️Website - https://bit.ly/3W6E0pG
◼️You can pre-order ‘The Fertility Formula’, here: https://amzn.to/3KRpobk
Dr Stacy:
◼️Instagram - https://bit.ly/4hcRuKm
◼️Website - https://bit.ly/47dqkhS
◼️You can purchase ‘ROAR, Revised Edition’, here: https://amzn.to/4nbjDmr

Sponsors:
Pipedrive - http://pipedrive.com/CEO
Plaud - https://www.plaud.ai/pages/steven use DOAC22 for 22% off Note and NotePin or https://amzn.to/47ahktN with code DOAC2222 - only available from October 16th to October 23rd.
Vivobarefoot - https://vivobarefoot.com/DOAC with code STEVENB20 for 20% off.

Women's Fertility & Lifestyle Debate: Dangers Of Not Having A Period! Fasting Can Backfire For Women

Dr Neil deGrasse Tyson, world-renowned astrophysicist, breaks down the universe, space, black holes, and the Big Bang, uncovering how Elon Musk, AI, SpaceX, and NASA are defining the future of humanity. 

As a science communicator, Neil is the host of StarTalk podcast, which covers science, pop culture and comedy. He is also the bestselling author of several books, such as ‘Astrophysics for People in a Hurry’ and the newly revised ‘Just Visiting this Planet: More Cosmic Quandaries from Dr. Tyson’s inbox’. 

In this explosive conversation, he explains: 

◼️80% of Gen Z believe the stars control their life

◼️The dangerous lie we believe about life’s purpose, and what to do instead

◼️Why you have 20% of the same DNA as a banana

◼️Why AI’s real danger isn’t what Hollywood warned you about

◼️Why simulation theory might explain every disaster on Earth

(00:00) Intro
(02:43) The Big Questions About the Universe and Our Existence
(10:55) Why We're Not Good at Feeling Oneness With Others
(15:48) Has Science Shaped Your Beliefs About Religion?
(20:15) Did Humans Evolve to Believe in Something?
(25:00) Changing the Way We See the Universe
(30:32) Did the Loss of Your Parents Change Your Views?
(35:05) Do We Live in a Simulation?
(40:05) Do We Have Free Will in Our Society?
(43:44) Will We Be Able to Extend Our Lives Soon?
(45:57) What Happens When We Extend Everyone's Lives?
(48:57) Neil deGrasse Tyson on AI
(53:28) Will We Travel to Mars in Our Lifetime?
(1:00:01) How Long and How Far Is It to Mars?
(1:02:43) Ads
(1:04:13) What Would Happen If the Earth Got Swallowed by a Black Hole?
(1:07:51) Could the Sun Become a Black Hole?
(1:09:06) What Happens If the Sun Freezes?
(1:10:37) Every Breath You Take Contains the History of the Universe
(1:15:25) Is the Universe Infinite?
(1:16:34) Do Aliens Exist?
(1:19:37) Why Do You Think Aliens Exist?
(1:25:38) The Physics Error in *The Matrix*
(1:28:22) Ads
(1:30:26) The Questions We Dream Of
(1:33:26) Should We Argue About Meaning?
(1:37:18) Are Horoscopes Really a Thing?
(1:42:15) Are You Happier If You Believe in God?
(1:46:54) What's the Biggest Advice You Have for Me?
(1:51:32) What Do You Think of America Right Now?
(1:57:25) Do You Have Any Regrets?

Follow Neil:

X - https://bit.ly/47m0sAz

Instagram - https://bit.ly/48E3kuT 

Facebook - https://bit.ly/48VGmiL

TikTok - https://bit.ly/46Y1na6

UK - You can pre-order Neil’s revised book, ‘Just Visiting This Planet: Merlin Answers More Questions about Everything under the Sun, Moon and Stars’, here: https://amzn.to/43cbEhB 

US - You can pre-order Neil’s revised book, ‘Just Visiting This Planet: Merlin Answers More Questions about Everything under the Sun, Moon and Stars’, here: https://amzn.to/3Wxvsbq 

The Diary Of A CEO:

◼️Join DOAC circle here - https://doaccircle.com/ 

◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 

◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 

◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 

◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:

Shopify - https://shopify.com/bartlett 

KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order

Neil deGrasse Tyson: The Brutal Truth About Astrology! Our Breath Contains Molecules Jesus Inhaled!

Dr Peter Attia is a Canadian-American physician specialising in the applied science of longevity. Known for his rigorous approach to extending healthspan, he integrates medicine, nutrition, exercise physiology, and performance science to help people live longer, stronger lives.

In this moment, Peter Attia reveals the training principles he uses to optimise strength, endurance, and injury prevention for longevity. He explains why muscle mass and grip strength are key predictors of lifespan, and how we can warm up for movement to prevent long-term decline. Tune in to learn how to train to stay powerful and mobile decades from now.

Listen to the full episode here:

Spotify: https://g2ul0.app.link/DztAE7bIkXb

Apple: https://g2ul0.app.link/KNhOpvgIkXb

Watch the Episodes On YouTube:
https://www.youtube.com/c/%20TheDiaryOfACEO/videos

Most Replayed Moment: The 7-Day Training Blueprint To Live Longer! Peter Attia

Louis Tomlinson, former member of One Direction - one of the most successful and era-defining bands in history, opens up about X Factor fame, the band’s split, the loss of Liam Payne, fatherhood, grief, and life after global superstardom for the first time, revealing the highs and lows that defined his journey.

As a solo artist, Louis has released two chart-topping albums, amassed over 4.5 billion streams, and recently dropped his new single “Lemonade” ahead of his upcoming album “How Did I Get Here?”. Beyond music, he’s carved his own path as the founder of the self-curated Away From Home Festival and the unisex streetwear label 28 Clothing.

In this powerful, candid conversation, he reveals:

◼️How he finds strength through loss, following the deaths of his mother, younger sister, and former bandmate, Liam Payne.

◼️How he rebuilt his self-worth after feeling like he wasn’t good enough

◼️Why a promise to his mother still drives everything he does today

◼️Why becoming a father changed how he sees life, pressure, and legacy

◼️His journey re-defining success and identity after reaching the pinnacle of the music industry.

◼️His upcoming album, 'How Did I Get Here', and his newfound happiness as inspiration.

(00:00) Intro
(03:40) Your Mother's Role in Your Life
(04:27) Louis' Siblings
(05:21) Do You Think Fame Changed You?
(11:29) Boot Camp
(13:16) Reflecting on One Direction
(17:44) Having the Confidence to Push Back Against the Record Label
(26:29) Relationship With Alcohol
(28:12) What Advice Would You Give Your Younger Self?
(29:42) Feeling Like the Weak Link in the Band
(33:23) Solo Record Label After the Band Split Up
(34:34) The Impact of Your Success on Your Family
(37:46) Zayn's Decision to Leave the Band
(41:41) Grieving the End of One Direction
(42:28) The Meeting That Ended the Band
(45:10) Career Decline After One Direction
(48:01) Dealing With Comparing the Past to Now
(54:09) Ads
(56:11) Balancing Career and Personal Life
(57:22) Your Mother's Death
(59:40) Finding Out Your Mum Was Sick
(1:02:38) Going on Stage After Your Mum’s Death
(1:06:45) Advice for People With Grief
(1:09:15) Experience With Anxiety
(1:10:47) Remembering Louis’ Sister
(1:11:18) Moving Through Grief
(1:18:31) Felicite's Struggles
(1:20:42) Why He Doesn't Speak About These Tragedies Often
(1:25:38) Your Relationship With Liam Payne
(1:29:41) Liam's Death
(1:39:43) Challenge With Having Children When Famous
(1:44:08) Ads
(1:45:16) Louis’ New Music
(1:47:46) How Much Does Love Come Into Your Album?
(1:50:01) Where Are You on Your Journey of Happiness?

Follow Louis: 

Instagram - https://bit.ly/3KG2uDG 

X - https://bit.ly/435ovlC 

Facebook - https://bit.ly/47aMx14 

TikTok - https://bit.ly/48lj1qu

YouTube - https://bit.ly/4q0bh3q 

You can listen to Louis’ new music, here:

Lemonade Out Now - https://bit.ly/3KWsBX0 

How Did I Get Here? - Album out 23rd January - https://bit.ly/3WpcAeH 

US + EU + UK Tour - On sale Friday 10th October - https://bit.ly/4o9psSd 

The Diary Of A CEO:

◼️Join DOAC circle here - https://doaccircle.com/ 

◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 

◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 

◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 

◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors: 

1Password - Find out more at https://1password.com/doac 

SimpliSafe - https://simplisafe.com/DOAC to save 50% on a SimpliSafe home security system.

Adobe Express - http://ADOBE.LY/STEVEN

Louis Tomlinson: "The Room Was Cold That Day". When The Police Knocked... I Just Knew

Morgan Housel, global expert on personal finance, shares powerful lessons on Warren Buffett’s hidden struggles, Elon Musk’s sacrifices, money trauma and financial habits, how to invest wisely, and the psychology behind saving, spending, and success. 

Morgan Housel is a partner at Collaborative Fund, former columnist for The Wall Street Journal, and a speaker on investing, saving, spending, and financial independence. He is also the bestselling author of books, such as: ‘The Psychology of Money’ and ‘The Art of Spending Money’.

He explains:

◼️ Why more money rarely solves unhappiness

◼️ How envy and social comparison drive overspending

◼️ Why extreme wealth often comes at the cost of health and relationships

◼️ How inflated definitions of “wealth” fuel endless consumerism

◼️ Why true happiness comes from family, friends, and health - not luxury

(00:00) Intro

(02:33) The Importance of Spending Money

(04:43) Why Will This Podcast Make My Life Better?

(07:54) Is There Something Wrong With Chasing Status?

(10:26) What’s the Evolutionary Basis for This Stuff?

(15:43) There's Always a Trade-Off

(17:55) Saving Addiction

(19:41) Can Money Make You Happy?

(25:08) Are We All Stuck in a Status Game?

(29:14) Is the "Freedom" Culture Actually Making People Unhappy?

(31:12) Your Favorite Form of Saving Is Spending

(33:17) Jealousy of Other People’s Wealth

(35:17) The Spectrum of Financial Independence

(38:57) How Do People Achieve Financial Independence?

(41:32) How Does Dopamine Factor Into All of This?

(49:07) We're Wired to Want More

(54:51) People Retiring Early Tend to Wish They Hadn't

(55:52) Passive Income Myths

(58:06) Ads

(59:07) Do I Need to Know About Economics for This?

(1:05:01) What’s Going On in the World?

(1:08:55) How Wealth Inequality Is Dividing People

(1:10:50) The Charlie Kirk Shooting

(1:19:04) Is There a Way Back From This Divide?

(1:23:39) What Should We Be Doing to Help?

(1:25:28) Are You Optimistic About the Western Economy?

(1:27:23) Favorite Chapter From the Book

(1:32:34) Ads

(1:34:42) Why You Should Try New Things

(1:37:29) Are You Chasing a Lifestyle That's Not Right for You?

(1:40:48) Does Jack Think Steven Is Happy?

(1:49:37) Should We Feel Guilty About the Lack of Contentment?

(1:52:49) The Relationship Between Money and Kids

(1:55:42) The Exact Formula for Spending

(2:02:05) Humble Bubble

(2:04:07) Do You Have Major Regrets in Life?

Follow Morgan:

Instagram - https://bit.ly/3KllnvJ

X - https://bit.ly/4pJf4lT

You can purchase Morgan’s book, ‘The Art of Spending Money’, here: https://amzn.to/46F9JTO

The Diary Of A CEO:

◼️Join DOAC circle here - https://doaccircle.com/ 

◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook 

◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt 

◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt 

◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb 

Sponsors:

Linkedin Jobs - https://www.linkedin.com/doac 

Vanta - https://vanta.com/steven 

Replit - http://replit.com with code STEVEN

Financial Expert: Passive Income Is A Scam! Post-Traumatic Broke Syndrome Is Controlling Millions!

Sadhguru is an Indian yogi, author, and founder of the Isha Foundation. He blends ancient yogic wisdom with modern insights, and speaks globally on well-being, consciousness, and sustainability.

In today’s moment, Sadhguru explains why chasing a single “life purpose” is misguided, and why joy must come from within, rather than external achievements. He introduces a 21-minute daily practice designed to turn inward, strengthen inner stability, and help us navigate an overstimulating world.

Listen to the full episode here:

Spotify:⁠ https://g2ul0.app.link/XKDtuBLH8Wb⁠

Apple: ⁠https://g2ul0.app.link/9IzPlxQH8Wb⁠

Watch the Episodes On YouTube:

⁠⁠⁠https://www.youtube.com/c/%20TheDiaryOfACEO/videos

Most Replayed Moment: Sadhguru on Why You Don’t Need a Life Purpose!

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
Rory doesn’t have time for business platitudes, but rather looks for the unconventional crazy ideas that really stand out. This is why he devoted years of his life to looking at business from a human behavioural perspective, to understand not just why people should do things, but why they actually do them.
Rory always seeks out the outlier and the unexplainable phenomena. He’s become an expert on why certain emotional triggers cause us to behave irrationally, how you can be aware of yourself when you aren’t making smart decisions, and how you can deploy those triggers when you’re trying to sell something yourself. Rory blessed us with his one of a kind knowledge to make this one of the most memorable conversations we’ve had with an author for a while.

Topics:

The concept of how we value things

Recursive Trends

The brain's marketing function: Signalling

technology making location irrelevant

making something bad to give it value

Scarcity of product

personalisation

how to deliver a product to the world

Why business are focusing on the wrong thing

Personal branding

Why do you think you successful

The last guest question

Rory’s book:
⁠https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529⁠

Follow Rory:
Twitter: https://twitter.com/rorysutherland

Follow me:
﻿https://beacons.ai/diaryofaceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland

Loe ja kuula

Muud podcastid, mis võivad sulle meeldida ...