How to read a menu

How to read a menu

0 Hinnangud
0
Osa
416 of 516
Kestus
30 min
Keel
inglise
Vorming
Kategooria
Teadmiskirjandus

Pan fried, artisanal, gourmet: there's a fashion for foodie words. Why?

In this episode, Ruth Alexander finds out how restaurants use language, psychology and behavioural economics to whet your appetite and increase their profits.

Linguist Dr Keri Matwick of Nanyang Technological University in Singapore explains the research that shows the longer the description of a dish, the more expensive on average it is.

Chef Caroline Martins of Sampa at Blossom Street Social Wine Bar in Manchester, England talks about the mistakes she made when she first designed her menus.

Sean Willard of Menu Engineers in California gives us an insight into the power of using a box on the menu.

And thanks to listener Simon in London who emailed thefoodchain@bbc.co.uk with the idea for the programme. Neither he nor we will look at a menu in the same way again.

Presented by Ruth Alexander. Produced by Beatrice Pickup.

(Image: a woman holding a menu in front of her face. Credit: Getty Images/BBC)


Loe ja kuula

Astu lugude lõputusse maailma

  • Suurim valik eestikeelseid audio- ja e-raamatuid
  • Proovi tasuta
  • Loe ja kuula nii palju, kui soovid
  • Lihtne igal ajal tühistada
Proovi tasuta
Device Banner Block-copy 894x1036
Cover for How to read a menu

Muud podcastid, mis võivad sulle meeldida ...