Paramount’s UFC Knockout and Amazon’s Podcast Flameout

Matt is joined by Bloomberg’s Lucas Shaw and Ashley Carman to discuss UFC’s $7.7 billion rights deal with Paramount, as well as the changing landscape in the podcast business. They begin by discussing the huge swing David Ellison took to secure the entire slate of UFC’s streaming and broadcast rights for Paramount+, eliminating the pay-per-view model. They debate where the money comes from and why UFC ultimately chose Paramount over others (02:47). Next, they discuss Amazon’s decision to fold its podcast unit, Wondery, into its Audible banner; talk about the industry’s shift into the video format; and predict which podcast has the best chance to dethrone Joe Rogan (12:19).

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Host: Matt Belloni Guest: Lucas Shaw and Ashley Carman

Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices