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Bloomberg

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.

Trillions

With so many assets at or near all-time highs, a rational investor might wonder how long can the good times last? And is now the time to consider an insurance policy for the inevitable pullback? And also, what sort of downside protection should you use, if any?
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Bloomberg reporters Bernard Goyder and Suzanne Woolley about the spectrum of hedging strategies, many of which now involve exchange-traded funds. At one end are advanced approaches that involve the volatility index, or VIX, which can have big payoffs while also being as dangerous as juggling chainsaws. They also discuss more vanilla options such as Treasuries and gold, as well as buffer ETFs—aka “boomer candy.” 

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Protecting Your Portfolio With ETFs

The “American dream” has always been about money: financial progression and building wealth. But for many the concept is slipping further and further away as the country’s yawning wealth gap widens. So the question is: can you still climb the proverbial wealth ladder, or is the dream dead? And if there is still room to rise, how important is salary versus investments? How can exchange-traded funds help?
 
On this episode, Joe and Eric speak with Nick Maggiulli, author of the new book, The Wealth Ladder: Proven Strategies for Every Step of Your Financial Life, and chief operating officer and data scientist at Ritholtz Wealth Management. Topics discussed include how the ladder breaks, pros and cons of different strategies for climbing it and how intertwined happiness and wealth are.

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Climbing the Wealth Ladder with Nick Maggiulli

Young people are looking for an easier way to accumulate wealth than working a 9-5 job for 40 years. This reluctance to follow the path of their elders has grown the appeal—and assets—of income-generating exchange-traded funds, which can generate anywhere between 2% and 200% yields, sometimes using complex derivatives.
 
This universe of ETFs has exploded in popularity, with the assets ballooning to $750 billion. And while regular payouts may sound alluring, investors might be prioritizing short-term action over long-term gains.
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Vildana Hajric, a cross-asset reporter with Bloomberg News, about how these income ETFs work, why they appeal to young investors and what to know about their risks.

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Dividends Over Day Jobs: Income ETFs Become Huge Hit with Gen Z

A relentless barrage of headlines in recent weeks have all centered on exchange-traded funds. For the first time, there are now more ETFs than stocks (4,300 versus 4,200). Also of note, ETFs have also become prized listings for exchanges—perhaps even more than IPOs—because they trade so much.
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Dave Nadig, president and director of research at ETF.com, and Athanasios Psarofagis, an analyst with Bloomberg Intelligence. They discuss those stories as well those on passive ownership's increasing complexity; a different way to think about the Magnificent Seven; Vanguard's push into active management; Wall Street not seeing a need for tokenization; and the irony of European ESG equity funds having exposure to the nuclear arms industry.

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Tour de Headlines: A Roundtable About Recent ETF Stories of Note

Here’s a mind-blowing stat: the iShares Ethereum Trust (ETHA) is the fastest exchange-traded fund in history to hit the $10 billion mark outside of the Bitcoin ETFs. After a slow start, its price has doubled over the past three months, sparking massive inflows just as it hit its first birthday.
 
On this episode or Trillions, Joel Weber and Eric Balchunas look at why Ether is rallying, how big it could get and how investors should view it relative to Bitcoin in a portfolio. They are joined by Matt Hougan, CIO of Bitwise and Isabelle Lee of Bloomberg News.

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Ether ETFs Finally Wake Up

The ETF "Thunderdome" is an unforgiving and relentless environment. Which makes the exchange-traded funds from JPMorgan Asset Management so noteworthy. Led by its Chief Executive Officer George Gatch, the firm has carved out a unique niche — active ETFs — and then used its institutional muscle to move up the leaderboard while driving down costs. In an era where 75% of all active funds are seeing outflows, JPMorgan has found a way to thrive; in fact, it’s now the fourth biggest active fund company in the US. 
 
On this episode of Trillions, Eric Balchunas and Joel Weber speak with Gatch about JPMorgan's secret sauce, his strategy in the active category, how his biggest products became such hits, why fixed income remains a promising space, what to watch in private markets and why he's avoiding crypto.

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How JPMorgan Became Such a Force in Active ETFs

Joel, Eric and Athanasios Psarofagis crack open the mailbag to answer some listener questions about ETFs.

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The 2025 ETF Mailbag

You just might be able to experience the financial future today. A recent trend in investing has exchange-traded fund issuers creating funds focused on futuristic themes like humanoid robots, alien technology and quantum computing. The hope is to attract investors looking for the next big idea. But needless to say, not all of them will pan out—remember Mark Zuckerberg’s metaverse?
 
On this episode of Trillions, Joel Weber and Eric Balchunas look at the recent flurry of futuristic theme ETFs, their prospects for success and how to do due diligence on them. They are joined by Bloomberg cross asset reporter Vildana Hajric.

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ETFs That Let You Invest in the Future

One of the hottest themes of 2025 is defense companies as potential US isolationism has other countries scrambling to beef up their military. And within that it is European stocks that have really led the charge. This theme went from rags to riches overnight practically but it's been largely a winner take all category.
 
On this episode of Trillions Joel and Eric speak with Bloomberg Intelligence's Senior ETF Analyst for Europe, Henry Jim about the wild frenzy to launch European defense ETFs around the world to catch this massive wave of returns.

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European Defense ETFs are the Break Out Theme of 2025

The narrative all year was "sell America" yet the stock market is positive on the year and flirting with all time highs after coming back from a brutal Q1. Like COVID this is a rally few predicted although this time the market didn't have the Fed's help. What happened? Why was everyone was so wrong?

On this episode of Trillions, Joel and Eric talk about the wide gap between narrative and price and why US investors are simply not giving up on US stocks. They are joined by Athanasios Psarofagis of Bloomberg Intelligence and Isabelle Lee of Bloomberg News.

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Bye America Turns Into Buy America

From inflation and the Federal Reserve, China and Russia, fundamentals and Bitcoin, there’s no shortage of themes for investors to think about in 2023. And while we can’t give you investing advice, we can give you a few tickers to watch.
 
On this episode, Eric and Joel take a tour of Bloomberg Intelligence’s listicle of ETFs for the year ahead. They’re joined by James Seyffart and Athanasios Psarofagis of Bloomberg Intelligence as well as Scarlet Fu of Bloomberg News. Among the ETFs discussed are $UTEN, $COWZ, $AVUV, $DHUP, $RSX, $KCE, $VXU,S $TSLQ, $VTV, $GBTC, $MCH, $TGN, $XCCC, $STRV, $UDVD, $INFL, $RMAU and $JREU

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23 ETFs for 2023

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