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Alexander Cooper

A Complete Summary of Sell Like Crazy

If you are passionate about the sales and marketing world, perhaps you have already met a customer who is difficult to please when it comes to presenting your product or offering your services. It is common to believe that efficiency, which surely identifies you totally, is a guarantee to close sales and business with potential customers. Many times, believing that doing everything right will lead you directly to success is a mentality that stagnates us and generates frustration when we do not perceive the results we want immediately. In the same way, starting in the sales and trade world can be very intimidating and can generate some mistakes at the pace. The most important thing is to maintain the best attitude in the world and not only have a positive mentality, instead create effective strategies that will allow you to avoid the objections that stand in your way or, in the worst case, learn to manage them and not let them hinder your business.

This book can help you with the possible objections that any client may face to your proposals and you will acquire a basic understanding of them, since understanding the other is the first step to approach him or her, so reflecting on the needs of your clients and why they might reject you will help you to respond assertively and not do so defensively and inefficiently. Furthermore, it is important to understand that an objection can give us enough information to improve the product or actively convince the client, everything depends on our receptivity to the objection and to the words of the other who is refusing, but who is only exposing his most elementary needs.

Aauer Tibur

Ben Business Group LLC

Alexander Series

Summary of Sell Like Crazy: by Sabri Suby - A Comprehensive Summary