Tobias Geuß

Whether it's management, HR policies, leadership tasks, or your company's future vision, every business regularly faces critical decisions that determine its success. To make these decisions effectively, competently, and with an eye to the future, you need a solid understanding of business administration—and this guide delivers exactly that in a straightforward, practical manner.
Controlling, SWOT analysis, compliance management systems, or market research: when you're first exploring how successful corporate leadership really works, it can feel overwhelming. Yet solid business know-how isn't rocket science and can be acquired through self-study—precisely what this book is designed for. You'll seamlessly dive into the fundamentals of leadership, management, marketing, legal structures, corporate finance, and more, systematically mastering each essential area. Then, with clear explanations and illustrative case studies, you'll deepen your expertise step by step, becoming equipped to tackle complex business scenarios.
New to the field? No problem! With carefully curated information, plenty of examples, and easy-to-follow explanations, you'll start right where you are and build a strong understanding of business requirements chapter by chapter.

Oliver Brown

ONIX Media

Business Administration to Go – Compact Practical Knowledge for Entrepreneurs & Leaders: Easily Understand Economic Relationships and Make Informed Decisions – incl. Business Administration Glossary

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