Nathan Furr

Curtis Lefrandt

Jeff Dyer

Innovation experts Jeff Dyer, Nathan Furr, and Curtis Lefrandt reveal the critical ingredient--innovation capital--that explains why your ideas will win the resources and support they need or why they will struggle, and show you how to acquire it, amplify it, and use it to succeed as an innovative leader.

 • Reveals the one factor that separates those people who turn their creative ideas into reality and those who don't.
 • Identifies the three components of innovation capital and shows how to develop them.
 • Shows how to use, lose, and lead with innovation capital.
 • Explains how to boost your innovation capital 10X with the right moves.
 • Features interviews with the people who made the authors' Top 25 "Most Valuable Leaders of Innovation in the World" list--a rigorously designed ranking of those individuals with the most innovation capital (this List is the complement to the authors' "The World's Most Innovative Companies" list which was first published in 
The Innovator's DNA • and is published by 
Forbes • every August. (
Forbes • will be publishing the new list too, alternating between the 2 lists every year).

Audience:

 • Any individual who wants to be better at winning support for their ideas or who wants to be seen as innovative.
 • Any manager leading development of new ideas or products.
 • Fans and previous buyers of 
Innovator's DNA • and 
Innovator's Method • .
 • iDNA workshop trainers and participants, and the authors' clients.
 • Consultants.

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