Wilbert Kragten

Mastering the Marketing Entry in the USA is not merely a guide; it is a strategic blueprint crafted for European firms aiming to navigate the complexities and opportunities of the U.S. market. Written by an authority with decades of experience in global marketing strategy, this book draws on years of observing and advising companies as they enter the American landscape.

Packed with insights derived from years of experience, real-world case studies, and a touch of humor, *Mastering the Marketing Entry in the USA* equips readers with the practical tools needed for informed, strategic decision-making.

It’s an invaluable resource for firms committed to not just entering, but mastering, the U.S. market—one rich with opportunity for those who know how to position themselves for success.

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