Dan S. Kennedy

Martin J. Fischer

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.

However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.

In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:

● Use ten surprising emotional buy triggers the affluent find irresistible

● Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable

● Use Kennedy's Million-Dollar Marketing System—a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

● And more

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