Brad Flowers

NAME YOUR BUSINESS.

TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. 

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. 

You’ll learn how to: 
- Set clear goals for your name and brand before you start 
- Craft a brainstorming list based on your business mission 
- Build a brand unique to you by creating your own word 
- Find the balance between “cool” and clear 
- Narrow down your list of names with five easy tests

Entrepreneur Press

The Naming Book: 5 Steps to Creating Brand and Product Names that Sell

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