Ken Scudder

Irene B. Rosenfeld

Virgil Scudder

This book details the communication responsibilities of the C-suite, including public speaking, media appearances, internal communication, and investor relations. It provides examples of good and bad handling of such situations and expert instruction on how to manage them successfully. It would stress the essentiality and means of communicating well to various constituencies and forums, including: shareholders, board of directors, media, employees, vendors, customers, local communities, and the media. 

The reader will get a clear understanding of why all of them are important, and get tips on how to prepare and execute a successful approach to each. Some of the topics to be covered are: Keys to successful shareholder communication; How to win in the media every time out; Developing powerful public speaking techniques; How thought leadership forums can help the bottom line; and Rallying employee support and performance through communication.

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