George H. Ross

Trump became the worlds most famous negotiator with the publication of his million-copy seller, The Art of the Deal. That book told great stories, but it didnt explain how to negotiate like Trump. In Trump-Style Negotiation, George Ross explains how anyone can implement the tactics and strategies Trump used to rise to the top of the business world. Its full of stories from Trumps biggest deals, as well as lessons from other top New York real estate titans such as Helmsley, Zeckendorf, and Sol Goldman. 

Trump-Style Negotiation is not a book of stories, but a practical playbook that can be easily used by the average person effectively in all types of business and personal situations. Ross demonstrates the proven Trump style business tactics for negotiation success in an easy-to-follow and easy-to-read format. Importantly, he offers his own strategic insights, real world cases, and savvy personal advice, arising from the breadth of 50-years of his sharply defined negotiation skills.

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