Speedy Library

SUMMARY

 

BLUE OCEAN STRATEGY

BASED ON THE BOOK BY W. CHAN KIM AND RENÉE MAUBORGNE

 

SUMMARY WRITTEN BY: SPEEDY LIBRARY

 

CONTENT

Creating Blue Oceans

Analytical Tools and Frameworks

Reconstruct Market Boundaries

Focus on the Big Picture, Not the Numbers

Reach Beyond Existing Demand

Get the Strategic Sequence Right

Overcome Key Organizational Hurdles

Build Execution into Strategy

Conclusion: The Sustainability and Renewal of Blue Ocean Strategy

General Analysis

 

ABOUT THE ORIGINAL BOOK

"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne offers a strategic framework for companies aiming to create new markets rather than compete in existing ones. The core idea revolves around "value innovation," where companies simultaneously pursue differentiation and low cost to unlock new demand and make competition irrelevant. The book introduces tools and frameworks to reconstruct market boundaries, focus on noncustomers, and develop business models that capture and sustain blue oceans. It emphasizes overcoming organizational hurdles and aligning people with the new strategy to ensure successful execution. The book presents a way to balance competition and creation, providing companies with tools for long-term success.

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