Ari Rubenstein

I wrote this book in an effort to help creative souls who feel directionless and lost like I had been, and to provide hope through the stories of my life. To help them in ways teachers and authorities in their lives may have failed them. And to see their value in the world, regardless of their circumstances, and in business, in the markets in which they’ll trade in. All reportage confirms the Universities and trade schools seem to only teach crafts and not how to ‘trade’ those crafts. This I’m getting from all students I speak to and all professors at the schools I’ve given talks at and conferred with. It’s simply not enough to learn the tools of a trade in order to be successful, one has to step into the shoes of their employers, their clients, to truly recognize their value. For me, memoirs and biographies have always seem to yield valuable insights into my career and life goals, and I hope mine serves you in a similar fashion. One thing to keep in mind is that realizing your dreams and satisfying your passions is only half the game, finding peace and a quality of life after which, is the real higher ground with a broader view.

Loansharks & Lemonade

Loansharks & Lemonade: Go West Young Man

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