Metabooks Publishing

INFLUENCE THROUGH SOCIAL PROOF

 

BASED ON THE TEACHINGS OF

“INFLUENCE”

 

BY ROBERT CIALDINI

 

WRITTEN BY: METABOOKS PUBLISHING

 

CONTENTS OF THE BOOK:

Social Proof: Truths Are Us

Exploiting the Principle: Manufactured Social Evidence

When Uncertainty and Similarity Reign

The Power of the Crowd: Real-World Examples

Saying No: Recognizing False Social Evidence

 

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