Brad Connors

What if retirement is the starting gate, not the finish line?

So many people chase a number before retiring, only to realize that when they do retire, the “freedom” they had imagined leaves them restless or unsure. The fishing trips, vacations, and golf games are great. But what do you do when the novelty wears off?

In Fish Don’t Clap, Brad Connors, financial advisor and author, offers a fresh, practical system for planning the next phase of life with meaning. This book isn’t just about money—it’s about purpose, clarity, and having a team to help guide your journey.

You’ll discover:

 • why hitting your “magic number” doesn’t mean it’s time to quit;
 • how to align your savings with the life you actually want; and
 • how to create an intentional plan to care for your family—now and in the future.

Whether you’re planning for retirement, thinking about it, or already there, Fish Don’t Clap will help you rethink what comes next—and make sure you’re living with purpose, not just passing time.

Because life’s too short to wait for applause that never comes.

Retirement isn’t the time to stop—not if you want to keep on living! No, retirement is a time to create! In Fish Don’t Clap, Brad Connors shows how finishing one line of work can lead to your most creative and rewarding era. The storytelling here is transformative and gets straight to the heart of how to design your next chapter as a time of meaningful purpose.

—Dan Sullivan, Co-Founder

Strategic Coach®

Ethos Collective

Fish Don't Clap: Planning For A Purposeful Retirement

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