Darian Batra

Smarter Service. Deeper Insights. Exceptional Experiences.

Artificial intelligence is revolutionizing how organizations understand, engage, and serve their customers. From intelligent chatbots and recommendation engines to real-time sentiment analysis and predictive personalization, AI in Customer Experience explores the fast-evolving role of AI in shaping modern customer journeys.

Part of the AI Awareness Series, this book offers a practical and accessible guide to how AI technologies are transforming customer interactions—online, in-store, and beyond. Whether you're in marketing, customer service, digital transformation, or CX strategy, this book helps you make sense of the tools and trends driving intelligent engagement.

Inside, you’ll discover:

- How AI enables hyper-personalized content, offers, and experiences

- The role of chatbots, virtual assistants, and conversational AI

- Techniques for real-time customer sentiment and behavioral analysis

- Use cases in predictive service, loyalty optimization, and customer retention

- Ethical and responsible AI use in customer-facing applications

- Real-world examples across retail, financial services, hospitality, and more

AI in Customer Experience bridges the gap between technology and strategy—equipping professionals with the knowledge they need to build trust, enhance satisfaction, and deliver consistently meaningful experiences in an AI-powered world.

Part of the AI Awareness Series — practical guides designed to help professionals across sectors understand the real-world impact of AI, without the hype.

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