Laurie Underwood

Juan Antonio Fernandez

Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. Twenty-five top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market.

In this book, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now, including: fierce competition from strong, globalized Chinese companies; working with the powerful, complex Chinese government; and successfully attracting the nation's wealthy but fickle and tech-savvy domestic consumers. Top executives and consultants divulge their secrets for keeping up with China's astoundingly broad and rapid digital transformation. They also discuss trends including localization of top positions in China, the rise of female top executives in the country, and the challenge of attracting the nation's highly international, purpose driven millennials.

China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China, and those involved in international business, finance, or executive programs.

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