Jenessa Carder

The Curious Nail Who Stuck Out is a groundbreaking guide to inclusive business design, blending personal storytelling with practical frameworks. Drawing from real experiences living in Japan during and post the 2020 Pandemic, Jenessa Carder explores cultural nuances across industries like travel, food, and transportation. Each chapter combines powerful inclusion strategies with cultural insights, culminating in an original business framework designed to spark innovation, drive growth, and expand audience reach. Whether you’re a business leader, UX/UI designer, entrepreneur, accessibility, social impact or SDG specialist or Japan enthusiast, this book offers a framework and thought-provoking perspectives for creating more accessible and empathetic products and services. Jenessa's framework dives deep into inclusivity, expanding on existing diversity and accessibility frameworks from design thinkers and diversity advocates. Each chapter's stories explore the physical, biological, and cognitive markers of human identity, unpacking the markers the world experiences and those we keep inside. Designed for the utmost usability, chapters cluster stories based on industries: Real Estate, Business Services, Government, Medical, Tourism and Mobility, Food and Hospitality, Education, and Humanities.

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