Alan D. Benson

Keep That Seat Hot! Your Business Solution Guide for Operating and Growing Your Barber Shop Volume II is a book written by Alan D. Benson, with a foreword by Donte' L. Jones. It is a guide for barbers on how to operate and grow their businesses.

The book covers various business strategies and concepts for the barbering industry that are much needed, according to Donte' L. Jones, the owner of Beyond the Cut Barber Shop. The book includes information on:

 • Operating a business in a new way, especially in a post-pandemic world.
 • Why barbering is a growth and stable business, including employment, demand, and income potential.
 • Turning a barbering "hustle" into a legitimate business by choosing the right business structure, such as a Sole Proprietorship, General Partnership, Corporation, or Limited Liability Company (LLC).
 • Strategies for financial management, including managing cash flow and paying taxes.
 • Marketing and branding your barber shop.
 • Customer service and loyalty strategies.
 • The importance of location, curb appeal, and shop maintenance.
 • Utilizing technology to manage and expand a customer base, including Customer Relationship Management (CRM) software, email marketing campaigns, and customer loyalty programs.
 • The importance of innovation, training staff, and expanding locations

The book is aimed at barbers who want to shift from viewing their work as a "hustle" to establishing a profitable and legitimate business. It is also for barbers looking to grow their businesses and attract more clients by using a "commonsense strategy."

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