Cambridge Review Publishing

UBER'S EXPERIENCE ADVANTAGE

 ...

NAILING THE URBAN MOBILITY JOB

 

(STRATEGY & INNOVATION)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Uber Phenomenon: Nailing A Job To Be Done

Urban Transportation's Unmet Needs: The Genesis Of A Solution

Beyond Just A Ride: Building Competitive Advantage Through Experience

Functional Dimensions: The Seamless Journey From Point A To Point B

Emotional And Social Needs: Erasing Commute Stress And Frustration

Trust And Transparency: Easing The Anxiety Of The Unknown With Driver Ratings

Redefining Competition: Uber's Unconventional Rivals

The Job Of Mobility: Shifting The Landscape For Automotive And Rental Industries

Incumbents' Vulnerability: Lessons From The Car Rental Industry

The "Forces Of Progress": Why Customers Are Compelled To Choose Uber

Making Hires Seamless: The Importance Of The Big And Little Hire

Designing The Offering: Aligning Experiences To The Customer's Job Spec

Customer-Driven Value: Why People Will Pay A Premium For A Job Well Done

Uber As A Purpose Brand: The Ultimate Competitive Advantage

The Enduring Job: Adapting Solutions In The Evolving Mobility Market

Uber's Experience Advantage: Nailing The Urban Mobility Job

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