Cambridge Review Publishing

STRATEGIC CUSTOMER PROFILING

 

SCENARIO-DRIVEN GUIDANCE FOR BEACHHEAD SELECTION

 

(MARKETING & GROWTH)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

Navigating The High-Risk, Low-Data Landscape Of New Markets

Harnessing Informed Intuition For Strategic Market Decisions

Defining Target Customer Characterization In High-Tech Marketing

The Scenario As A Blueprint For Understanding Customer Needs

Crafting "Day In The Life" Scenarios: Capturing The "Before" Story

Crafting "Day In The Life" Scenarios: Envisioning The "After" Solution

Building A Comprehensive Library Of Target Customer Scenarios

The Market Development Strategy Checklist: Screening For Showstoppers

The Whole Product: Fulfilling The Customer's Compelling Reason To Buy

Partners And Allies: Assembling The Invasion Force Through Collaboration

Distribution And Pricing: Fueling The Invasion Into Mainstream Markets

Defining The Battle: Strategically Creating The Competition

Positioning For Success: Making The Product Easy To Buy

Committing To A Single Point Of Attack: The "Big Fish, Small Pond" Strategy

The Bowling Pin Strategy: Leveraging Success Beyond The Beachhead

Strategic Customer Profiling: Scenario-Driven Guidance For Beachhead Selection

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