Cambridge Review Publishing

GROWTH METRICS FOR FREE MOBILE APPS

 

UNLOCKING ENGAGEMENT AND REVENUE

 

(ANALYTICS & DATA)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

Understanding The Free Mobile App Business Model

The Lean Analytics Approach For Mobile Applications

Mobile App Monetization: Beyond Downloads

User Acquisition: Downloads, App Store Visibility, And Initial Engagement

Mobile Customer Acquisition Cost (Cac) And Its Challenges

Measuring Engagement And Stickiness In Mobile Apps

Understanding And Reducing Mobile App Churn

Revenue Per User: Arpu, Arpdau, And Arppu Deep Dive

Segmenting Your Mobile App Users: Minnows, Dolphins, And Whales

The Viral Engine: Strategies For User-Generated Growth

Leveraging Ratings And Reviews For Mobile App Growth

Mobile Customer Lifetime Value (Clv): The Long-Term View

Experimentation And Iteration In The Mobile App Ecosystem

Growth Hacking Your Mobile App With Leading Indicators

Scaling And Sustaining Your Free Mobile App Business

Growth Metrics For Free Mobile Apps: Unlocking Engagement And Revenue

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