Cambridge Review Publishing

OUTRAGEOUS OR PURPOSEFUL?

 

WHY TRUE DISTINCTION TRANSCENDS MERE SHOCK VALUE

 

(MARKETING & GROWTH)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Invisible Problem: Why "Very Good" Is No Longer Enough

Defining Remarkable: What It Truly Means To Stand Out

The Fear Of Criticism: Why Companies Play It Safe

The "Outrageous" Question: Is It A Requirement For Remarkability?

When Outrageous Works: Purposeful Provocation For Niche Audiences

The Parody Paradox: Gaining Attention Through Uniqueness

Remarkable Without Outrageousness: Innovation In Design And Function

The Death Of Mass Marketing And The Rise Of Niche Appeal

The Power Of "Otaku" And The Art Of Seducing "Sneezers"

From Advertising To Design: Engineering Products For Spread

Avoiding The Compromise Trap: Embracing Extremes

Safe Is Risky: The Ultimate Danger Of Being Boring

The Marketer As Designer: Inventing The Product, Not Just Selling It

The Magic Cycle Of The Cow: Milk It And Reinvest For The Next Wave

The Necessity Of Remarkability: Growth In The Post-Advertising Era

Outrageous Or Purposeful?: Why True Distinction Transcends Mere Shock Value

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