Cambridge Review Publishing

SUCCESSFUL CHASM CROSSINGS

 

FROM EARLY ADOPTER TO MAINSTREAM

 

(MARKETING & GROWTH)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Chasm Phenomenon: A High-Tech Marketing Reality

Understanding The Technology Adoption Life Cycle (Talc)

High-Tech Marketing Enlightenment: First Principles And Early Markets

The Perils Of The Chasm: Why Ventures Fail

The D-Day Analogy: A Strategic Blueprint For Crossing The Chasm

Targeting The Point Of Attack: Selecting Your Beachhead Niche

Assembling The Invasion Force: The Whole Product Concept

Tactical Alliances: Partners And Allies For Whole Product Delivery

Defining The Battle: Creating The Competition And Positioning

The Art Of Positioning: Making Your Product Easy To Buy

Launching The Invasion: Distribution Strategies For The Mainstream

Fueling The Invasion: Distribution-Oriented Pricing

Documentum And Salesforce.Com: Case Studies In B2b Chasm Crossings

Vmware, Aruba, And Lithium: Infrastructure And Service-Oriented Successes

Leaving The Chasm Behind: Post-Crossing Management And Growth

Successful Chasm Crossings: From Early Adopter To Mainstream

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