Steven D. Strauss

Learn how to thrive in even the most volatile economic climate with smart strategies from USA Today's top small-business columnist

 

Owning a small business can be challenging enough even in the best of times. And when times get tough—whether the challenges are brought about by pandemics, recessions, or any other volatility, you need every tool sharpened and ready to go. You'll find them all in Your Small Business Boom, with the latest in entrepreneurial thinking from USA Today small-business columnist Steve Strauss. Packed with strategies, ideas, savvy tips, and noteworthy trends, it's an indispensable guide to rebuilding in a post-pandemic world—and thriving when the next crisis hits.

You'll discover better ways to take risks in reimagining your business, from going after bigger clients to creating multiple profit centers, and how to reach 2.0 level with the internet, with chapters on modern e-comm strategy, websites versus funnels, and rethinking your tech. There's updated advice on using social media, managing remote teams (or getting it done solo), finding new sources of capital, and so much more. With smart, practical tips and a healthy dose of upbeat, can-do optimism, Your Small Business Boom is good news you can use right now.

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