“This wonderful book asks us to consider the mermaid . . . across regions, nations, diasporas, and contemporary socio-cultural configurations.” —Paige West, Claire Tow Professor of Anthropology, Barnard College, Columbia University

Emerging from the confluence of Greco-Roman mythology and regional folklore, the mermaid has been an enduring motif in Western culture since the medieval period. It has also been disseminated more widely, initially through Western trade and colonization and, more recently, through the increasing globalization of media products and outlets.

Scaled for Success offers the first detailed overview of the mermaid’s dispersal outside Europe. Complementing previous studies of the interrelationship between the mermaid and Mami Wata spirit in West Africa, this volume addresses the mermaid’s presence in a range of Middle Eastern, Asian, Australian, Latin American and North American contexts. Individual chapters identify the manner in which the mermaid has been variously syncretized and/or resignified in contexts as diverse as Indian public statuary, Thai cinema and Coney Islands annual Mermaid Parade.

Rather than lingering as a relic of a bygone age, the mermaid emerges as a versatile, dynamic and, above all, polyvalent figure. Her prominence exemplifies the manner in which contemporary media-lore has extended the currency of established folkloric figures in new and often surprising ways. Analyzing aspects of religious symbolism, visual art, literature and contemporary popular culture, this copiously illustrated volume profiles an intriguing and highly diverse phenomenon.

“No matter the reader’s background (literature, folklore, media or cultural studies, and beyond), there is no denying that this work will be a valuable addition to the library of anyone fascinated with mermaids.” —Western Folklore

John Libbey Publishing

Scaled for Success: The Internationalisation of the Mermaid

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