IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 Every great business founder has an origin story. For Leslie Wexner, that story began in 1963 when he concluded that he could create a retail business that would achieve better results than the one run by his parents.

#2 Wexner’s company, The Limited, was successful in its first year, enough to reduce his anxiety. He continued to grow the company by opening a new store in each of the next five years, and each succeeded thanks in large part to his force of will.

#3 Wexner, the head of L Brands, has made a success of not only The Limited but also Express, Bath Body Works, Abercrombie Fitch, Henri Bendel, La Senza, and Victoria's Secret. He has produced a return of nearly 20 percent per year for his shareholders.

#4 The founder’s mentality is made up of three traits: the insurgent mission, the front-line obsession, and the owner’s mindset. It is key to cultivating these traits that leads to success.

Summary of Chris Zook & James Allen's The Founder's Mentality

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