John Joseph

"[Joseph's] advice works: The benefits of a plant based diet can be profound." —Robert Ostfeld, MD, Director of the Cardiac Wellness Program, Montefiore Hospital and Associate Professor of Clinical Medicine, Albert Einstein College of Medicine

John Joseph wants men to know, in no uncertain terms, that they don't need to eat steak, burgers, wings, or any other animal product to be strong—in fact, he would argue, eating animals is for the weak.

In Meat is for Pussies, Joseph offers both personal and scientific evidence that a plant-based diet offers the best path to athleticism, endurance, strength, and overall health. In addition to dispelling the myths surrounding meat, Joseph offers workout advice, a meal plan, and recipes that make going plant-based easy. Flavor and vitamin-packed options like the Working Man Stew and Veggie Chili with Cornbread will keep men's (and women's) bodies healthy and energized, while workouts that emphasize cardio and strength training build endurance and stamina and prove that you don't need meat to build muscle.

As an Ironman Triathlete in his fifties who is still rocking out as the frontman for his legendary band the Cro-Mags, Joseph is living proof that living a plant-based lifestyle is badass. At the end of the day, he wants readers to live a long, healthy, happy life . . . and he won't take no for an answer.

"John has written the quintessential pussy-transformation guide." —Brendan Brazier, author of Thrive: The Vegan Nutrition Guide To Optimal Performance in Sports and Life

"John's book proves you don't need meat to be strong, kick ass and be athletically competitive." —Jake Shields, MMA Champion Fighter

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